Moving companies · Pay per click advertising
Buy the last ten days of the month and stop guessing prices.
Pay-per-click advertising for a moving company buys demand that arrives in bursts: the end of the month, the weeks before summer, and the customer who needs a truck on Saturday. GullySales runs those campaigns and measures them on booked jobs rather than on leads.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.
Last updated 5 Oct 2026.
For moving companies
Where it usually goes wrong, and what we would do.
“Nearly every enquiry wants the same three days”
Leases end and closings happen at the end of the month. A flat daily budget spends most of itself on days nobody is moving.
“The Google Guaranteed badge sits above the paid results”
A frightened customer rings the badge first. Earning it is your paperwork, because the background check and licence verification stay between Google and your company.
“Half the clicks want a truck, not a mover”
Truck rental, free moving boxes, moving jobs hiring, pod prices. High volume, no revenue, and they arrive on every broad match left open.
“The ad is only as good as whoever answers”
A customer clicking at seven in the evening calls three companies in a row. If yours rings out, the click paid for the mover who picked up.
What we do
What we deliver for moving companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Budget weighted to the last ten days
Spend concentrated around lease ends and closings, and pulled back mid-month when the searches are research rather than booking.
Result: The money lands on the days that produce jobs.
A negative keyword list for this trade
Truck rental, trailer hire, free boxes, moving jobs, pods, storage units and the do-it-yourself terms that soak up a small budget.
Result: You stop buying clicks from people renting a truck.
Seasonal budget set in February, not May
Spend raised in the weeks when June and July customers start booking, then moved into commercial and senior work as residential goes quiet.
Result: The summer calendar fills before the rush.
Local Services Ads managed alongside search
Profile, job types, service areas and seasonal budget handled, with bad leads disputed rather than quietly paid for.
Result: You stop paying for enquiries that were never moves.
Ad schedules matched to who is answering
Bids weighted to the hours your office and after-hours cover actually reach a person, with a written first message for forms outside those hours.
Result: Somebody is there when the click happens.
Cost per booked job reported by source
Call tracking on every campaign and a routine matching each booked job back to what paid for it, sent against the baseline.
Result: Each source is judged on jobs rather than on lead counts.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches from a customer with a move date, and the ones from people renting a truck or a pod.
- Movers near me and local movers, plus the town
- Bid, with spend weighted to the end of the month. This customer has a date and wants a price. Say the area you cover in the advert, and answer the phone before four others do.
- Long distance movers, interstate and car transport
- Bid on its own campaign if you run those routes. The buyer needs a survey and a quote across a distance. Put the lanes you serve in the advert, and ask the pickup and drop towns on the form.
- Truck rental, free boxes, pods and storage units
- Block unless you sell them. Add truck rental, trailer hire, free boxes, pods and storage as negatives, since these buyers want to move themselves.
- Moving jobs, labour hire and movers wanted
- Block. Add job, hiring, driver, helper, labour and salary as negatives, or the advert funds searches by people looking for work.
- Where the click lands
- Send it to a page with a short quote form that asks pickup, drop, date and size of the home or office. A buyer on a deadline will not read a page about your history.
- Counting a real enquiry
- Count a call that reaches a person and gives a move date, or a quote form with both towns. Log each, and mark which ones became a survey and a booked move.
Who it is for
This is written for these moving companies.
- Local household movers billing by the hour
- Long-distance carriers running their own authority
- Van line agents
- Office and commercial relocation specialists
- Senior move and downsizing specialists
- Labour-only loading and unloading crews
- Packing, crating and specialty item movers
- Storage and containerised storage operators
- Junk removal and clear-out services
- New companies running one or two trucks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the pay per click advertising work runs
- 1
Understand the total budget
We agree the full paid advertising budget available across all platforms, rather than planning each one separately.
- 2
Audit current platform performance
We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.
- 3
Build the cross-platform plan
Campaigns are structured across platforms with a shared measurement standard from the outset.
- 4
Implement and monitor
Campaigns run with budget allocated dynamically based on real-time performance.
- 5
Measure and reallocate
We report performance and shift budget toward what is working, within agreed limits.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Where does the Google Guaranteed badge fit?
Should we advertise in December?
Should we bid on other moving companies' names?
Should the ad say we give a price on the phone?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for moving companies
Everything else we would do for you.
Or start from the overview: sales and marketing for moving companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.