Moving companies · Digital marketing
Spend for June in February, and for December in September.
Digital marketing for a moving company is the plan across a year where four months carry the revenue and the rest need filling. GullySales sets the seasonal budget, the channel mix and the off-season commercial push, and reports on cost per booked job.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 5 Oct 2026.
For moving companies
Where it usually goes wrong, and what we would do.
“An even monthly budget is wrong in both directions”
In July it is too small to matter and in January it is money burnt. The year's spend has to be shaped like the year's demand.
“Winter work is sold to entirely different people”
Office relocation, senior downsizing and storage do not wait for good weather. Those buyers are reached through relationships and outreach, not through a household search ad.
“Cost per lead hides everything that matters”
A marketplace lead looks cheap and books one time in ten. A badge call costs more and books far better. Only cost per booked job tells them apart.
“The crew you hired in May decides the winter plan”
Keeping trained movers through the quiet months costs less than rehiring in spring. That is the real reason the off-season campaign exists.
What we do
What we deliver for moving companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A budget shaped to the season
Spend planned month by month from your own booking history, with the pre-season push starting in February rather than in May.
Result: Money arrives before the customer decides.
A baseline recorded before anything changes
Leads by source, minutes to first contact, surveys, booked jobs and cost per booked job, written down at the start of the work.
Result: Every later month has something honest to be compared with.
Channel mix weighed against booked jobs
Local Services Ads, search, the review profile, marketplace leads and referral relationships judged on what they actually booked.
Result: Budget moves on evidence rather than habit.
An off-season plan for commercial and senior work
Outreach, proposals and follow-up to offices, senior communities and move managers, started while residential work is still busy.
Result: Crews keep hours in the months that usually go empty.
Storage brought into the plan
The gap between a closing date and a move-in date treated as something you sell, instead of a customer handed to a self-storage chain.
Result: The gap between two dates becomes billable work.
A report in the owner's terms
Leads, answer time, surveys, booked jobs and cost per booked job by source, sent against the opening baseline.
Result: You can settle the advertising argument in five minutes.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for a mover
Start with the call, the survey and the quote a family decides on.
- Business Profile and local listings
- List your cities, vehicle types and whether you handle household or office moves. Keep the same details on the profile and every local listing. Record each call and which listing it came from.
- Answer and survey booking
- Pick one phone number and offer a video walk-through survey on WhatsApp. Return missed calls the same day and write down who asked, from where and for what date.
- Quote record
- Keep a sheet for every quote: route, inventory, floor and lift access, date, price, deposit and the reason lost. Review the lost ones before changing any advertising.
- Office relocation contacts
- List the admin and HR managers of offices near you and the property agents who place tenants. Send a one-page note on how you handle a desk-to-desk move and record each reply.
- Reviews after delivery
- Ask customers for a review once the goods are unpacked, and do not offer a discount for it. Reply to complaints in plain words and record what the crew did wrong.
- What to leave until later
- Leave out brand films, regular social media posting and paid ads in distant cities. Start with the people searching near you and the quote you send them.
Who it is for
This is written for these moving companies.
- Local household movers billing by the hour
- Long-distance carriers running their own authority
- Van line agents
- Office and commercial relocation specialists
- Senior move and downsizing specialists
- Labour-only loading and unloading crews
- Packing, crating and specialty item movers
- Storage and containerised storage operators
- Junk removal and clear-out services
- New companies running one or two trucks
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
We run three trucks. Is any of this worth doing?
How do we know the plan is working in January?
Is it better to pay a lead-selling website or run our own ads?
A customer found us on Maps but booked after a relative recommended us. What do we record?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for moving companies
Everything else we would do for you.
Closest to this: strategy and research
Also for moving companies
Or start from the overview: sales and marketing for moving companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.