Trucking companies · Logistics
Keep your trucks on contract loads so you stop waiting at the broker's yard.
It is nine in the morning at a truck owner's office. Four of the twelve trucks are empty at a yard, one driver has called to say the promised load has gone to someone else, and the broker who sends most of the work is asking for a lower rate. By evening the owner will have taken whatever was offered, and that truck may earn less than it costs to run.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A trucking company owns trucks, trailers or tankers and sells their capacity to plants, traders and brokers for hire. Marketing makes shippers and plant logistics teams aware of your fleet. Sales works towards contract loads on fixed routes and rates, and keeps the record of each shipper and each trip.
Finding the next load before the current one is delivered is the fleet owner's real work. Steady work comes to the truck that is on the vendor list of a cement plant, a steel yard or a manufacturer's logistics desk.
Last updated 18 Oct 2026.
How buyers decide
How trucking companies are chosen.
A plant logistics head or purchase officer picks a trucking vendor on proof that the trucks reach the unloading gate on time, with the paperwork and the load intact. Vehicle type and age, driver quality, GPS tracking and a record of low shortage claims count for more than a lower rate.
Smaller shippers and traders go through brokers and load boards, and take whichever truck is cheap and nearby. Fleet owners who get repeat calls here are the ones who answer at once, send a photo of the truck and the driver's details, and follow up with the lorry receipt.
Contract work is decided differently. A company inviting vendors for a year checks registration papers, insurance, past references and the payment terms the trucker can live with. A fleet that can show its vehicles by type, its routes and a few named plants it serves on the same lane is shortlisted ahead of one that sends a phone number.
The problem
What usually goes wrong for trucking companies.
What owners tell us on the first call, in their words.
“Brokers decide our rate and our route”
We take what the broker calls with, and the same broker sets what we are paid for the load.
“Return loads are hard to find”
A truck delivers at a plant three hundred kilometres away and waits two days for a load back, if there is one.
“Payments are held for weeks after delivery”
A trip is paid after the shipper's accounts team has the lorry receipt and the POD, and some of those come late or incomplete.
“Plants do not know we exist”
The plant's logistics desk has a vendor list from years ago, and a new fleet owner finds it hard to get a trial load.
“We cannot show our fleet to someone who has never seen it”
Photos live on the owner's phone, papers are in a drawer, and a purchase officer wants them by email in an hour.
“Drivers and trucks are known only to the person who runs them”
When the dispatcher leaves, the shipper relationships go with the dispatcher.
What we do
What we do for trucking companies.
Everything included for trucking companies.
A fleet profile a purchase officer can forward
Two pages that list vehicle types, capacities and registration years, the routes you run, insurance and permit papers on file, and the plants or shippers you can name with their permission.
Vendor registration push
A list of plants, steel yards, cement dealers and logistics companies near your base, with an email and call script to ask for registration as an approved transporter.
A route and vehicle page for each lane you run
Pages for routes such as a port to an inland depot or a mine to a plant, with the vehicle types that run them and how to book by phone or WhatsApp.
Direct shipper outreach
Messages and calls to small and mid-sized manufacturers and traders who move loads regularly and use brokers today, with a trial-load offer.
A quick-reply kit for load enquiries
A standard WhatsApp reply with the truck photo, capacity, current location and driver details, plus a named person on your team who sends it.
Trip and payment record
A simple sheet for each truck with trip, shipper, rate, POD received and payment due, set against the baseline recorded at the start.
How the result is measured
- Load enquiries by source, direct or broker
- Trucks on contract routes against trucks on market loads
- Plants and logistics companies where you are a registered vendor
- Empty return trips per truck
- Payments overdue by shipper
- Load enquiries answered with truck photo and driver details attached
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for trucking companies
Each has its own page: what it involves for trucking companies, what you get, and what it is measured on.
- Lead generationFind the shippers who need a truck on your lanes before the broker does.
- SEOBe the fleet a shipper finds when searching for a truck on a route.
- Local SEOShow up on the map when a shipper near your yard searches for a truck.
- Social media marketingShow shippers a fleet that is real, on the road and run with care.
- Content marketingWrite what a logistics head needs to read before adding a new vendor.
- Buyer personaKnow who books your trucks and what each of them checks before saying yes.
- CRMKeep every shipper, lane and unpaid trip in one record the whole team reads.
- Follow-up systemsChase the quote, the POD and the payment with a routine, not memory.
- WhatsApp marketingRun load enquiries on WhatsApp without losing one in a crowded chat list.
- Digital marketingPut each channel behind the lanes where your trucks have room.
- WebsiteGive a purchase officer a site that shows the fleet and answers in one visit.
Worth a page and a campaign of their own
Vendor registration with plants and logistics companies · Fixed-route contracts at a known rate · Return and back-haul loads · Direct shipper accounts instead of brokers · A fleet profile with vehicle types, papers and routes · Prompt response on load boards and WhatsApp groups · Payment follow-up and POD tracking · Driver and vehicle details ready to send
Priority campaigns
Campaigns for what trucking companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Plant vendor registration drive
A set of introductions to logistics and purchase heads in cement, steel, auto and chemical plants within reach of your base, with the fleet profile attached.
Return load network
A list of shippers in the towns your trucks deliver to, with a message offering a truck that will be there on certain days of the week.
Harvest and construction season readiness
Calls to agri traders, cold stores, builders and material suppliers before the busy season, offering contract vehicles on fixed rates.
Google and load board profile clean-up
Corrected business listings, photos of the actual trucks, and a standard profile on the load platforms you use.
Referral from existing shippers
A short message asking current plants and traders to introduce you to their suppliers or sister units who also move goods.
Beyond search
Where we reach buyers of trucking companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Plant logistics heads and purchase officers
A plant's logistics desk asks for papers, references and a rate before it adds a vendor, so the fleet profile goes with the first introduction.
Traders and small manufacturers who use brokers
A trader near your yard who books a truck through a broker for every dispatch is paying the broker's margin each time, and is the one to approach with a trial-load offer.
3PL companies and large transporters needing extra vehicles
A 3PL that runs short of vehicles in a peak period hires in, so your fleet is introduced as a hired-vehicle partner.
Builders and material suppliers
A builder with a site to clear or a slab to pour needs tippers and trailers on a rate per trip or per tonne.
Port and rail terminal operators
Dispatchers at ports and rail terminals ask around for container trailers when a ship or rake lands, so your capacity and contact need to be on hand.
Who it is for
This is written for these trucking companies.
- Owner-operators with one to five trucks
- Fleet owners with ten to fifty trucks on contract and market loads
- Tipper and construction material truck operators
- Tanker operators for fuel, chemicals, milk and edible oil
- Trailer and container haulage operators near ports and rail terminals
- Car carrier and vehicle transporters
- Bulk cement and fly ash carriers
- Truck operators attached to a single plant or a mine
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for trucking companies
- 1
Count the trucks
Your vehicles by type, routes and shippers, and how many trips are contract against market, taken from your own trip sheets.
- 2
Build the fleet profile
Photos, papers and routes assembled once so that every enquiry is answered the same way.
- 3
Approach the right desks
Vendor registration, direct shipper outreach and return load contacts.
- 4
Answer faster than the broker
A reply kit and a named person on your side who handles load enquiries.
- 5
Read the trip sheets for late payers and waiting trucks
A look at which shippers pay on time, which routes earn most per trip and where trucks wait.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions trucking companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Is marketing worth it for a trucking company that works through brokers?
Do you find loads for us?
What papers should a fleet owner keep ready?
We have only three trucks. Is it worth it?
Do I need a GPS tracker to be taken seriously by a plant?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Logistics. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.