Trucking companies · Social media
Show shippers a fleet that is real, on the road and run with care.
Social media for a trucking company is a small, steady record of your trucks, drivers, loads and yard, placed where shippers and plant staff already look. GullySales works on what to post, which platform suits which buyer and who on your side posts it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For trucking companies
Where it usually goes wrong, and what we would do.
“A truck photograph is proof, a stock image is not”
A logistics desk scrolling through a profile wants to see a registration plate, a clean body and a tarpaulin tied down well. Photographs of your own trucks at a plant gate say more than a graphic about reliability.
“LinkedIn reaches the plant, Facebook and YouTube reach the operator”
Plant logistics heads and purchase officers read LinkedIn, while independent operators and small traders watch videos and group posts. Choose the platform by the buyer you want on a given lane, instead of posting one picture everywhere.
“Drivers are the face of the fleet”
A short video of a driver explaining how a load is lashed or how a vehicle is checked before a trip builds trust. Ask the driver first, keep everyone safe and never film while a vehicle is moving.
“A free-truck post invites brokers, not shippers”
A post saying a truck is empty on a route is read by brokers hunting a cheap vehicle. Post what you do well, the lane and the papers, and leave availability messages to the groups made for them.
What we do
What we deliver for trucking companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Post plan by buyer
A list of post ideas sorted by plant staff, traders and operators, each with the platform it suits.
Result: The person posting knows which buyer every post is for.
Photo checklist for the dispatcher
A short list covering plate in frame, load covered, plant or gate board visible and the trip's route noted.
Result: A usable photograph exists for each delivery without an extra trip.
Driver feature posts
Introductions to drivers who agree, with their experience and the vehicle they run, written with their consent.
Result: Each driver post has the driver's agreement on record.
Company page set-up
Matching names, logos, descriptions and contact details on LinkedIn, Facebook and YouTube.
Result: A shipper who finds any page reads the same company details.
Comment and message handling
A rule for who answers comments and direct messages, and a saved reply that moves the conversation to the business WhatsApp number.
Result: No message sits unanswered because nobody owned it.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these trucking companies.
- Owner-operators with one to five trucks
- Fleet owners with ten to fifty trucks on contract and market loads
- Tipper and construction material truck operators
- Tanker operators for fuel, chemicals, milk and edible oil
- Trailer and container haulage operators near ports and rail terminals
- Car carrier and vehicle transporters
- Bulk cement and fly ash carriers
- Truck operators attached to a single plant or a mine
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which platform should a small fleet start with?
Can we name a shipper or plant in a post?
Who should run the pages?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for trucking companies
Everything else we would do for you.
Closest to this: content and social
Also for trucking companies
Or start from the overview: sales and marketing for trucking companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.