Courier companies · Email marketing

Last year's Rakhi queue is this year's list, if anyone wrote it down.

Email and WhatsApp for a courier counter do two jobs: bringing back last year's festival senders before the rush, and holding on to business accounts that drift away quietly. GullySales builds the sender list with consent and puts the account statements and pickup notices on a schedule.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of courier companies at work in India

What email marketing means

Email marketing is sending planned messages to a list of past and prospective customers who have agreed to hear from you. It suits offers, updates and staying in touch with someone who is not ready to buy yet. GullySales writes and schedules these emails and tracks who opens, clicks and enquires.

Also for courier companies

Sales and marketing for courier companies, the overview.

Last updated 5 Oct 2026.

For courier companies

Where it usually goes wrong, and what we would do.

“The festival list is built at the counter, in the queue”
Everyone who shipped to Canada last Rakhi is a customer for this Rakhi. The name, the destination and their permission all have to be taken while the consignment is being written.
“An account leaves without telling you”
A law office does not announce that it changed courier. The volume drops for three weeks and nobody notices until the monthly bill comes out small.
“Business accounts want a statement, not an offer”
The admin head wants the month's shipments, the proof of delivery and a GST invoice that reconciles. That email is the relationship.

What we do

What we deliver for courier companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A festival sender list built at the counter
Name, destination, what was sent and consent to be messaged, captured while the consignment note is being written rather than afterwards.
Result: Last year's queue can be reached this year.
A pre-festival message with the last booking dates
A message to past senders several weeks before Raksha Bandhan and Diwali, with the cut-off date for their destination named.
Result: Families book early instead of joining the last-week queue.
An intake season message to parents
A note before the August and January university intakes on sending documents, books and food to a student abroad, with transit times.
Result: A parent who ships once becomes a sender for years.
A statement email for accounts
Shipments, anything delayed and what was done about it, alongside the GST invoice, sent on the same date each month.
Result: The admin head has no reason to look elsewhere.
A volume alert on business accounts
A check of shipments per account, with a call triggered when an account's volume falls for two weeks running.
Result: You find out an account is slipping while it can be saved.
Consent taken and recorded at booking
Permission to message asked while the consignment is written, with the answer recorded and an easy way for anyone to stop.
Result: The list can be used without annoying anybody.
Bookings traced back to messages
Festival bookings, intake shipments and account volume attributed to a message, against the baseline recorded before work began.
Result: Writing the list down stops feeling like extra work.

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How the result is measured

Open rate
Click rate
Enquiries from email

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full email marketing page

What must be in place first

What a courier business needs in place before it emails senders and business accounts.

Addresses given at booking, with consent noted: Ask at the counter whether the sender would like reminders and offers by email. Note the answer on the booking record. An address given for a receipt is not agreement to promotions.
Business accounts separate from walk-in senders: Keep regular business accounts and online sellers on one list, and festival or occasional senders on another. The business needs rates and billing, the occasional sender needs a reminder before the festival.
Pickup and billing contacts for each account: Record who arranges pickup and who pays the invoice. A rate revision sent to the pickup person never reaches the accounts desk, and the dispute arrives later.
A rate card stating weight steps, zones and surcharges: List the zones, the weight steps and any fuel or handling surcharge. A rate sheet without surcharges leads to a billing complaint at the first invoice.
A restricted items notice: State clearly what you cannot carry and what needs extra papers, and say the final rule rests with the carrier you use. Check the carrier's current list before you publish.
An opt-out and a counter that replies: Replies go to the counter manager or the business accounts person. Add an unsubscribe link, and keep service notices, such as a delayed parcel, apart from promotions.

Who it is for

This is written for these courier companies.

Franchisee counters of national courier brands
Independent domestic courier companies
International courier and parcel consolidators
Document and legal courier services
Same-day and intra-city delivery services
E-commerce shipping partners for online sellers
Cargo and heavy parcel services
Packing and moving plus courier counters

Not for

It is not the right fit if.

You have no record of customers' consent at booking, so a mail would reach people who never agreed.
Your counter takes only cash and walk-ins, and nobody gives an email address.
You have no one to send a statement to a business account at the right time.

How it works

How the email marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Understand your list
We review who is on the list, how they got there, what they agreed to, and how long since they last heard from you.
2
Audit past sends
We read past campaign reports, your sending domain settings and any spam complaints to see what has and has not worked.
3
Segment and plan
The list is split into groups and a sending calendar is agreed, with a rule for unsubscribes and quiet addresses.
4
Write and set up
Emails are written, checked and scheduled in your email tool. Welcome and nurture emails are set to send on a trigger where that fits.
5
Measure and adjust
We read clicks, replies, enquiries and complaints by segment, and change subject lines, timing and content to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Can we message customers who shipped with us before?

With their permission, taken at the counter when they book, and with a simple way to stop. Ask while you are writing the consignment, explain that it is for booking dates before the festivals, and record the answer.

What do we send a business account between invoices?

A short monthly summary of shipments, anything delayed and what was done about it, plus a note whenever the pickup time changes. Accounts leave over silence and missed pickups, not over the rate.

Will customers trust an email with a tracking link?

Many are wary of links in mail because of scams. Put the tracking number in the text, name the carrier, and tell them to enter it on the carrier's own site. Send from your own business address and do not ask for any payment through a link.

Should a booking receipt also be emailed?

If the sender gave an address and wants it, yes. A receipt is a service record, not a promotion, and a business customer needs it for accounts. Keep it free of offers, and put the booking number, the date and the charge in the text.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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