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Courier companies · WhatsApp marketing

Answer the rate question on WhatsApp before another counter does.

WhatsApp marketing for a courier counter means using the business app to answer rate and packing questions, confirm pickups, share tracking and reach past senders with their consent. Senders in India ask on WhatsApp first and book with whoever replies with clarity. GullySales sets up the replies, the lists and the rules for staff.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of courier companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for courier companies

Sales and marketing for courier companies, the overview.

Last updated 5 Oct 2026.

For courier companies

Where it usually goes wrong, and what we would do.

  • “A parent sends a photo of the parcel and asks if it can go”

    The question arrives with a picture of pickle jars or a box of sweets. The counter that answers with the packing steps and the carrier's current rule gets the booking.

  • “The rate reply is typed afresh by each staff member”

    One executive quotes by slab, another by guess. Senders compare messages across counters and notice the difference. A set of saved replies keeps your answers consistent and fast to send.

  • “Pickup coordination happens in staff personal chats”

    Office clerks message the executive they know. When that person is away, the thread is unseen. The pickup moves to a shared business number that the whole counter can read.

  • “A broadcast to everyone becomes a block”

    Sending a festival message to every number ever saved irritates sellers who want shipping updates and offices that want no promotion. Separate lists by sender type and send only what suits each.

What we do

What we deliver for courier companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile and catalogue

    Counter name, address, hours, destinations handled and the services you offer, set up so a sender sees what you do before the first message.

    Result: A new sender understands the counter from the profile alone.

  2. Saved replies for rate, packing and customs questions

    Short, agreed answers on weight slabs, packing food and documents, and what the carrier says is not allowed, with a link to the current list.

    Result: Every staff member answers the same question the same way.

  3. A pickup confirmation and tracking flow

    Messages that confirm the pickup request, share the tracking number and ask for a review after delivery.

    Result: Offices and sellers get proof without calling.

  4. Consent-based lists by sender type

    Separate lists for office accounts, sellers and festival senders, built from people who agreed to hear from you.

    Result: Each group receives only messages that suit it.

  5. Staff rules for a shared counter number

    Who replies, how handover works, what is never sent and when a customer moves to a call.

    Result: A message sent to the counter is always read by someone.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

The WhatsApp replies a courier counter keeps ready and the ones it writes fresh.

Rate for a named destination
A saved reply with the slab and what counts as volumetric weight. Send the figure for the exact parcel only after the weight is known.
Can this item go
A reply that asks for the item, the destination and a photo of the packing, then points to the carrier's current rules.
Pickup confirmation
Send the time, the address and the name of the person coming, so the office desk expects them.
Tracking number sent
Share the booking number and the carrier's tracking page after booking, with the counter's number for questions.
Opt-in for festival dates
Record the sender, the date and what they agreed to. Without it, keep to messages about their own parcels.

Who it is for

This is written for these courier companies.

  • Franchisee counters of national courier brands
  • Independent domestic courier companies
  • International courier and parcel consolidators
  • Document and legal courier services
  • Same-day and intra-city delivery services
  • E-commerce shipping partners for online sellers
  • Cargo and heavy parcel services
  • Packing and moving plus courier counters

Not for

It is not the right fit if.

  • Staff use personal phones for customers and will not move to a shared counter number.
  • You plan to send festival offers to every contact you ever had.
  • You want automated replies to decide whether an item can go abroad, which the carrier's rules and a person must settle.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is it fine to message customers from a personal number?
It works for a day and fails as the counter grows. Use the WhatsApp Business app on a counter number, so the whole team sees the thread. Check the platform's current rules on business messaging and permission.
Can we send festival offers to all our contacts?
Send only to people who agreed to hear from you, and say how to stop. Separate offices from walk-in senders. Check the platform's current rules before any bulk sending, because they change.
Should we use automated replies?
Use them for hours, the address and a first acknowledgement. Rate and customs questions deserve a human who can read the photo and answer. Automation handles the waiting time and your staff handle the decision.
Should WhatsApp replies confirm that an item can go abroad?
Reply with what you know and point to the carrier's current rules for the destination. Customs decisions sit with the destination country and the carrier, not the counter. A staff member who says yes and is wrong loses the customer and pays for the return.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for courier companies.

All articles

More for courier companies

Everything else we would do for you.

Closest to this: messaging and automation

Also for courier companies

Or start from the overview: sales and marketing for courier companies.

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