API manufacturers · Website
Build a site that a quality head can check before agreeing to a trial.
A website for an API plant is the reference a sourcing manager and a quality head open after any introduction. GullySales works on the molecule pages, the document list, the plant description and the enquiry route.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What website means
A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.
Last updated 18 Oct 2026.
For API manufacturers
Where it usually goes wrong, and what we would do.
“The site is checked after every other contact”
Whatever brought the buyer to you, a trade fair, a mail or a recommendation, the next step is to open your site. A thin or confused site undoes the effort that went before.
“A catalogue of names is not a product page”
The buyer wants grade, standard, packing, storage and documents on one page. A list that stops at the molecule name leaves the buyer to email for facts the site should supply.
“Quality heads look for the plant”
A buyer who might audit you wants to see the site layout, the laboratories and the quality systems described. Plain, accurate descriptions, with permitted photographs, stand in for a first visit.
“A site must not say more than the filings allow”
Statements about approvals, inspections and markets must match the documents. An optimistic line on a page is read by buyers and regulators alike, so regulatory approves each claim.
What we do
What we deliver for API manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Molecule pages with technical detail
A page per product with grade, standard, packing, storage, documents available and markets served, as cleared.
Result: A buyer can write a sample request from the page without further questions.
A documents page
A clear list of the papers you can supply and the process for requesting them.
Result: The page lists each document type and how to ask for it.
A plant and quality page
A factual description of facilities, laboratories and quality systems, with approved photographs.
Result: A quality head reads what the plant has and what it has not claimed.
An enquiry route for samples and documents
A form and a contact route that capture molecule, grade, intended use and company.
Result: Each submission arrives with the details your team needs to reply.
Pages for overseas importers
A page that states the markets where your filings permit supply and what an importer should ask for.
Result: An importer can tell from the page whether to proceed.
How the result is measured
- Page load time
- Bounce rate
- Enquiries from the website
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these API manufacturers.
- Generic API manufacturers for domestic formulators
- Regulated-market API plants with overseas filings
- Intermediate and advanced intermediate producers
- Herbal extract and phytochemical API makers
- Vitamin, amino acid and nutraceutical ingredient producers
- Veterinary API manufacturers
- Peptide and complex molecule producers
- Custom synthesis and CDMO units making APIs to order
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the website work runs
- 1
Confirm structure and content
We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.
- 2
Design the site
Every page is designed against your brand identity and checked for how it should convert a visitor.
- 3
Build and test
The site is developed and tested across devices and browsers before anything goes live.
- 4
Load real content
Actual copy, images and information about your business replace placeholder content before launch.
- 5
Launch and hand over access
The site goes live with domain, hosting and content management access clearly handed to you.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many pages does an API site need?
Can we show regulatory certificates on the site?
What about a secure area for buyers?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for API manufacturers
Everything else we would do for you.
Closest to this: search and visibility
Also for API manufacturers
Or start from the overview: sales and marketing for API manufacturers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.