Jig and fixture manufacturers · Manufacturing
Be the workholding shop that gets the part drawing before the line is frozen.
A production engineer at a machine shop has a new component running on a VMC, and the operator is spending four minutes loading it in a vice. The engineer photographs the part, notes the cycle time wanted and calls two toolrooms already known to the plant. The one that comes back with a sketch and a rough number is the one handed the drawing.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Jig and fixture manufacturers design and build the workholding, gauges and assembly tooling that hold a part steady while it is machined, welded, checked or assembled. Marketing makes you findable by production and tooling engineers. Sales turns a part drawing into a design, a quote and a fixture that is signed off on the shop floor.
Most fixture work comes from people who already know a shop, so the toolrooms that grow are the ones found early in a new part's life, before the process sheet is fixed. Being easy to brief, quick to quote and clear about what the buyer must send is most of the difference.
Last updated 18 Oct 2026.
How buyers decide
How jig and fixture manufacturers are chosen.
The buyer is a tooling engineer, a manufacturing engineer or the owner of a machine shop, and increasingly a purchase manager who has been handed an engineer's request. They search for fixture makers near the plant, ask peers in the same industrial area, or go back to the toolroom that built the last one. A short list of two or three gets the part model or drawing.
They compare on design clarity, how well the toolroom understands datum and clamping for that machine, delivery against the part launch, and whether the first fixture works on the first trial. Price comes in after confidence. A shop that sends a simple layout with clamping points and a loading sketch is trusted over one that sends only a rate.
After the first fixture proves out, the same buyer brings the next part, the duplicate set for a second machine, and repair or rework of old fixtures. The relationship is built on trials that went well and drawings kept safely.
The problem
What usually goes wrong for jig and fixture manufacturers.
What owners tell us on the first call, in their words.
“Enquiries arrive as a phone photo and no drawing”
The buyer wants a number while standing at the machine, and we cannot quote without datum details, so the lead goes to whoever guessed.
“Our work sits with three or four regular customers”
When one plant changes its toolroom policy or stops a model, a large part of the order book goes with it and we have no other buyers warming up.
“The website says tooling solutions and shows a stock lathe”
A tooling engineer searching for hydraulic fixtures or welding jigs finds a page that names no fixture type, no machine and no industry we serve.
“Quotes go out and the engineer never replies”
A design layout and price are sent, and then we do not know whether the part was dropped, given to another shop or is waiting for customer approval.
“Trial reports and photos are never used”
Every fixture is proved on the customer's machine, yet the photos, cycle-time gains and notes stay on someone's phone and never reach a buyer who is still deciding.
“Repeat and duplicate orders are not asked for”
A customer who bought one fixture for one machine may need three more, and nobody calls to ask when the next part launch is.
What we do
What we do for jig and fixture manufacturers.
Everything included for jig and fixture manufacturers.
A page for each fixture type and each machine
Separate pages for machining fixtures, welding jigs, checking fixtures, hydraulic workholding and tombstones, each describing the parts, machines and industries you have built for.
A part-brief form that gets a quotable enquiry
A short form and WhatsApp template asking for the part drawing or model, material, machine, target cycle time, batch size and launch date, so the first message is quotable.
Fixture case notes with the customer left unnamed
One-page write-ups of a fixture, the problem it solved, the machine it ran on and how it was proved, with client names withheld unless they have agreed in writing.
Quote follow-up routine
A record of every layout and price sent, the engineer and the purchase contact for it, and a rule for when and how to ask what happened to the part.
IndiaMART and Google Business Profile upkeep
Listings with product categories for fixtures, jigs and gauges, real shop photographs and a rule for who answers each marketplace enquiry.
A capability presentation for plant engineers
A short deck with your machines, software, inspection equipment and sample fixtures, written for tooling and manufacturing engineers.
How the result is measured
- Enquiries by source and fixture type
- Enquiries that included a drawing or model
- Layouts and quotes sent against orders won
- Duplicate and repeat orders from existing customers
- Share of orders from the top three customers
- Trial-proved fixtures with a case note written
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for jig and fixture manufacturers
Each has its own page: what it involves for jig and fixture manufacturers, what you get, and what it is measured on.
- Lead generationFind the engineers whose new part has no fixture yet, before the process sheet is frozen.
- SEOLet the engineer who searches for welding jigs land on a page about welding jigs.
- Local SEOShow up when a shop in your industrial area looks for a toolroom it can visit.
- Social media marketingShow the fixture on the machine, and let the engineer see the loading time drop.
- Content marketingWrite how your toolroom solves workholding problems in an engineer's own words.
- Buyer personasWrite down who briefs the fixture, who signs it off and who pays for it.
- CRMRecord every layout and quote against the engineer who asked, so no part goes quiet.
- Follow-up systemsAsk what happened to the part, and ask on a day written in the record.
- WhatsApp marketingTurn the phone photo of a part into a message you can quote from.
- Digital marketingPut your site, listings and ads to work on the same fixture searches.
- WebsitesGive the engineer a site that shows the fixture type, the machine and where to send a drawing.
Worth a page and a campaign of their own
Machining fixtures for new part launches · Welding jigs for repeatable fabrication · Checking and inspection fixtures · Hydraulic and pneumatic workholding · Fixture design and 3D layout approval · Duplicate fixtures for additional machines · Fixture repair and modification · Cycle-time and loading-time improvement · Tombstone and multi-part fixtures
Priority campaigns
Campaigns for what jig and fixture manufacturers most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
New part launch outreach
A list of machine shops and tier suppliers in your area that are known to add parts, with a short introduction and a sample layout for a typical fixture on offer.
Welding jig campaign for fabricators
Search ads and a landing page for welding jigs and positioners, aimed at fabrication shops that repeat the same assembly and lose time on manual alignment.
Duplicate fixture follow-up
A call and WhatsApp note to existing customers once a fixture has proved out on their machine, asking whether more machines or variants are coming.
Checking fixture outreach to quality heads
A note aimed at quality managers in auto and engineering plants explaining how a checking fixture saves time against CMM inspection, with a sample drawing.
Industrial estate presence
Visits and a printed capability sheet for industrial estates and small-scale industry associations near your toolroom.
Beyond search
Where we reach buyers of jig and fixture manufacturers, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Machine shops and job-work units
Job-work shops around you running VMC and CNC. Each gets an introduction with a sample fixture for the kind of part on its machines.
Automotive and engineering tier suppliers
Plants that add new parts each year. The note is addressed to the tooling or manufacturing engineer, since the general purchase desk only sees the rate.
Fabrication and structural shops
A shop that welds the same frame every week and lines it up by hand is the natural buyer of a welding jig or positioner.
Machine tool dealers
A buyer of a new CNC machine asks the dealer who can supply the workholding. A short introduction to the dealer's sales engineer puts your shop in that answer.
Design consultants and product engineers
A small design firm whose product is moving to production needs a build partner for assembly and checking fixtures, and writes to the shop it has already met.
Who it is for
This is written for these jig and fixture manufacturers.
- Machining fixtures and vices for VMC, HMC and CNC lathe work
- Welding jigs and positioners for fabrication shops
- Assembly fixtures for automotive tier suppliers
- Inspection and checking fixtures with gauges
- Hydraulic and pneumatic clamping fixtures
- Press tool holding and trimming fixtures
- Fixture repair, modification and re-qualification work
- Special-purpose workholding for electrical and electronics manufacturers
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for jig and fixture manufacturers
- 1
Sort old layouts and quotes by drawing, win and repeat
Old layouts and quotes show which enquiries had a drawing, which were won and which customer sent a second machine's fixture.
- 2
Make enquiries quotable
A part-brief form, a WhatsApp template and a rule for who replies and with what, so a first message gets a clear next step.
- 3
Write a page for each fixture type and machine
A page for each fixture type and machine, with case notes that describe the problem and the proof without naming a client.
- 4
Reach the engineers
Outreach to machine shops, tier suppliers and fabricators, with search ads for urgent fixture searches.
- 5
Ask for the duplicate set and the referral after each trial
Follow-up after each trial, duplicate sets asked for early, and referrals sought from the plants that already use your fixtures.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Burhani Hydroline
- Situation
- The website was dated. Menus were hard to follow, pages were slow, and it did not work properly on a phone, which is where a buyer looks first.
- What we did
- Research before design
- Wireframes and prototypes
- The full product catalogue
- An online checkout
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions jig and fixture manufacturers ask before they call.
Not here? More answers, or ask on WhatsApp.
We depend on a few customers. Can marketing reduce that?
Will you design the fixtures or write the technical content?
Does a toolroom need a website at all?
How do we handle confidentiality of customer drawings?
Is IndiaMART worth it for fixtures?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Part of Manufacturing. See the other industries in the sector.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.