Metal casting foundries · CRM
Keep one record per pattern, because a drawing lost in a chat is a furnace shift lost.
A CRM for a metal casting foundry is a single record of every plant, contact, drawing, pattern, quote and order, kept so nothing sits in a chat or a notebook. GullySales sets up the fields, the stages and the habit of recording that fit how a foundry sells.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For metal casting foundries
Where it usually goes wrong, and what we would do.
“Drawings arrive on WhatsApp and email at once”
A single enquiry may come as a photograph of a drawing in a chat and a revised PDF by email. Without one record, two people quote separate versions and the buyer notices. The record carries the revision and the sender.
“The sale has stages unlike other trades”
Enquiry, quote, pattern approval, trial casting, trial result and standing order are separate steps, and a buyer can stall at any of them. A flat list of leads cannot show that ten quotes have not yet become trial castings.
“The pattern is an asset that outlasts the order”
Who owns the pattern, where it is stored and when it was last repaired matter years after the first batch. These facts belong against the account, not in the memory of the person who negotiated them.
“Account history protects the relationship”
When a porosity complaint arrives, the person replying needs the last three heats, the previous fix and the buyer's earlier remarks. A record that holds this turns an argument into a cause-and-fix reply.
What we do
What we deliver for metal casting foundries.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Fields built for castings
Alloy, weight, yearly quantity, machining, test report required and pattern ownership as fields on every opportunity.
Result: Any enquiry shows the facts needed to price it.
Stages from drawing to standing order
Pipeline stages that match enquiry, quote, pattern, trial and batch.
Result: You see where quotes stall.
A pattern register
A list of patterns by customer, storage place, condition and repair history.
Result: Each pattern can be found and its owner stated.
Complaint and fix log
A record for each rejection with cause, action and the heat concerned.
Result: Repeat issues are visible by customer and cause.
Import of past accounts
Old orders and contacts entered so the system starts with history.
Result: Your first day in the system already holds your buyers.
Simple reports for the owner
Views for tonnage by customer, open quotes and trials awaiting result.
Result: The owner reads the position without asking sales.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these metal casting foundries.
- Grey iron foundries for machine tools, pump casings and brake parts
- SG iron and ductile iron foundries for valves, pipe fittings and auto parts
- Steel casting foundries for heavy engineering and railways
- Non-ferrous foundries for brass, bronze and aluminium gravity castings
- Stainless steel foundries for pumps and process equipment
- Shell moulding and resin sand foundries making precision castings
- Foundries with in-house pattern shop and machining
- Small jobbing foundries serving local engineering units
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Which CRM suits a small foundry?
Will our people use it?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for metal casting foundries
Everything else we would do for you.
Closest to this: leads and follow-up
Also for metal casting foundries
Or start from the overview: sales and marketing for metal casting foundries.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.