Metal casting foundries · Social media
Show the pour, the pattern and the finished part to the people who buy castings.
Social media for a metal casting foundry is a small, steady presence that lets purchase and quality people see real work: patterns, moulds, test benches and machined parts. GullySales plans what to post, writes the captions in plain trade terms and keeps the focus on the plants that buy.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For metal casting foundries
Where it usually goes wrong, and what we would do.
“The audience is narrow and professional”
A foundry does not need a crowd. It needs the purchase heads, design engineers and vendor development teams at a few hundred plants. Posts aimed at a general audience reach nobody who can place a casting order.
“Process pictures answer the first doubt”
A buyer wonders whether the foundry controls its melt and its sand. A short post on the spectrometer reading before the pour, or the mould assembled and closed, tells the buyer more than a tagline about quality.
“Pattern work is the proof few foundries show”
Pattern making is the step buyers fear because it costs money before any casting exists. A post on a pattern being made from a drawing, with the buyer's details removed, shows care at the riskiest point.
“Posting without permission harms the account”
A buyer's part, drawing or plant name shown on a public page can end a relationship. Every image needs a check that the drawing number, the logo and any identifying mark are removed or approved before it goes up.
What we do
What we deliver for metal casting foundries.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A page set up for a B2B audience
The LinkedIn company page and a short-video channel filled in with alloys, weight range and location, so a visitor sees capability at once.
Result: A visitor reads what you cast within a few seconds.
A post plan drawn from the shop floor
Topics taken from melting, moulding, pouring, fettling, testing and machining, in the order buyers ask about them.
Result: You hold a list of posts that each answer a buyer question.
Captions in trade language
Captions that name the alloy, the process and the part, written the way a quality engineer talks.
Result: A reader can tell what was cast and how.
A permission routine for customer parts
A simple check that removes or clears drawing numbers, logos and names before a photograph is used.
Result: Nothing identifying a buyer is posted without approval.
Connecting posts to the enquiry route
Each post points to a capability page or a drawing submission route, not just to a profile.
Result: A viewer who is interested has somewhere to send a drawing.
Sales team sharing
A short note for the sales people on how to share posts and message purchase heads without sounding like an advertisement.
Result: Your team shares work they understand.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these metal casting foundries.
- Grey iron foundries for machine tools, pump casings and brake parts
- SG iron and ductile iron foundries for valves, pipe fittings and auto parts
- Steel casting foundries for heavy engineering and railways
- Non-ferrous foundries for brass, bronze and aluminium gravity castings
- Stainless steel foundries for pumps and process equipment
- Shell moulding and resin sand foundries making precision castings
- Foundries with in-house pattern shop and machining
- Small jobbing foundries serving local engineering units
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is Instagram useful for a foundry?
Should we post video of the molten metal?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for metal casting foundries
Everything else we would do for you.
Closest to this: content and social
Also for metal casting foundries
Or start from the overview: sales and marketing for metal casting foundries.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.