Metal casting foundries · Lead generation
A foundry lead is a drawing with a yearly quantity, not a name on a list.
Lead generation for a metal casting foundry is the steady supply of drawings, specifications and yearly quantities from plants that buy grey iron, SG iron, steel or non-ferrous castings. GullySales works on where those drawings come from, how each one is logged and which plants are worth approaching by name.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For metal casting foundries
Where it usually goes wrong, and what we would do.
“A drawing is not yet an enquiry”
A purchase executive forwards a pattern drawing to four foundries to compare rates. Three of them may never be asked again. Counting every drawing as a lead hides how few come with a stated quantity, an alloy and a delivery plan.
“The best buyers are not searching today”
A tractor or pump maker with a settled casting source does not look for foundries until a rejection or a drawing change forces the question. Waiting for a search means arriving after the choice is made. A named list of plants lets the foundry be known beforehand.
“Marketplace enquiries and plant enquiries are different animals”
A marketplace message may be a rate check from a trader. A call from a vendor development engineer at a machine builder is a part with a pattern and a trial lot. Treating both with one reply wastes the furnace-shift conversations.
“One customer's tonnage hides the lead problem”
When a single pump maker takes the largest share of the melt, new leads feel unnecessary until that buyer moves a casting. The lead engine has to run while the order book looks full, because a gap in leads shows up as a gap in the pour plan.
What we do
What we deliver for metal casting foundries.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A list of plants by the casting each would need
Pump, valve, gearbox, tractor and machine makers within reach, each matched to a casting read from its product range.
Result: For each plant you can name the first casting you would offer.
Enquiry capture for drawings
One route for drawings and specifications that asks for alloy, weight, yearly quantity and machining every time.
Result: Each drawing in the log has a sender, a revision and a quantity.
Source tags on every enquiry
Each enquiry is marked with where it came from: search, marketplace, outreach, referral or an old customer returning.
Result: You can see which source brings quantities and which brings rate checks.
Capability note for first contact
A short note with grades, weight range, moulding method and a sample test report with buyer data removed.
Result: A named purchase head receives something specific to open.
Reactivation of quiet buyers
Old orders are read to find buyers who placed a pattern and a trial lot, then stopped, and each is approached with the part named.
Result: Lapsed accounts are listed with the part last cast.
Qualifying questions before a quote
A fixed set of questions on alloy, section thickness, test reports and delivery plan, asked before effort goes into a rate.
Result: Quotes go out against enquiries that carry a quantity.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these metal casting foundries.
- Grey iron foundries for machine tools, pump casings and brake parts
- SG iron and ductile iron foundries for valves, pipe fittings and auto parts
- Steel casting foundries for heavy engineering and railways
- Non-ferrous foundries for brass, bronze and aluminium gravity castings
- Stainless steel foundries for pumps and process equipment
- Shell moulding and resin sand foundries making precision castings
- Foundries with in-house pattern shop and machining
- Small jobbing foundries serving local engineering units
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we chase every drawing we receive?
Can GullySales promise a number of leads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for metal casting foundries
Everything else we would do for you.
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Also for metal casting foundries
Or start from the overview: sales and marketing for metal casting foundries.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.