Printing businesses · WhatsApp marketing

Stop letting customers send you artwork as a compressed photograph.

The print trade runs on WhatsApp: the enquiry, the artwork, the proof, the approval and the reorder all arrive there. It is also where a logo gets squeezed into a blurry image and printed that way. GullySales sets up the business number, the file rules and the approval trail that protects you when the colour is questioned.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of printing businesses at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for printing businesses

Sales and marketing for printing businesses, the overview.

Last updated 5 Oct 2026.

For printing businesses

Where it usually goes wrong, and what we would do.

“An image sent in a chat is not artwork”
The app compresses it, the logo softens, and it prints exactly as badly as it arrived. Ask for the file as a document, and say which formats you can plate from, before a customer blames your press for their upload.
“The written approval is your only defence on colour”
Send the proof, name the file, and get the word approved typed back against that name. When the customer says the shade is wrong on ten thousand cartons, that message is the difference between a reprint at your cost and a conversation.
“The catalogue works for the jobs with a fixed slab”
Visiting cards, letterheads, standard boxes and standees can sit there with a rate. A packaging run cannot, because the board, the size and the finish change everything, and a published price you have to withdraw costs you the enquiry.

What we do

What we deliver for printing businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A business account on the shop's own number
Verified profile, working hours, an away message and the address, on a number that stays with the business when staff change.
Result: Enquiries reach the shop, not a salesman's personal phone.
File rules customers are told before they send
Which formats you accept, the resolution you need, and a saved reply asking for the file as a document rather than as a picture.
Result: Artwork arrives in a state you can actually print.
A proof and approval trail kept in the chat
A naming rule for proofs, a saved message that asks for approval against the named file, and a place the approval is filed with the job card.
Result: Approval is written down against the exact file you ran.
A catalogue of the fixed-rate items
Standard jobs with quantities, slabs and photographs of your own work, set up so a buyer can see the offer without asking for a rate card.
Result: Small jobs get quoted without anybody typing a rate.
Seasonal lists for accounts that buy on a cycle
Buyers who agreed to hear from you, grouped by what they order, so a note about diaries, calendars or wedding season reaches only the ones it suits.
Result: Your messages land with buyers who were about to order anyway.
Enquiries from the number counted separately
Messages, quotations and confirmed jobs arriving on WhatsApp tracked against the enquiry baseline recorded before the work started.
Result: You can see what the number is worth beside the counter.

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How the result is measured

Messages delivered
Reply rate
Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

What a print shop sets down before artwork and proofs start arriving by chat.

The shop's own business number: Register WhatsApp Business on the number printed on your invoices and visiting cards. Operators who take proofs on their own phones keep the customer trail with them when they leave.
File rules sent with the first reply: Tell customers to send artwork as a PDF or the original design file, not as an image or a screenshot. State the bleed, colour mode and resolution you need, and say that an image sent in chat is not print-ready.
Approval wording for every proof: Send proofs as a PDF with a line asking the customer to reply 'Approved' with the job number. Keep that reply, because it is the record when a colour or a spelling is questioned after delivery.
Opt-in for the seasonal list: Ask for permission on the job ticket: 'Send reminders for wedding cards, diaries and calendars on WhatsApp'. Only those who agreed get messages, grouped by what they buy, for example corporate accounts and wedding families.
Catalogue of fixed-slab items: List visiting cards, letterheads, flex banners and stickers with the paper, size and quantity slab. Leave out custom work, packaging and anything priced by quote. Check WhatsApp's current business policy and pricing.
Hours and an away message: State the shop's hours and the cut-off for urgent work on the profile. Set an away message so that a customer sending artwork late at night knows when it will be seen and what is promised.

Who it is for

This is written for these printing businesses.

Commercial offset printing businesses
Digital and quick-print shops
Packaging and label printing businesses
Large format and signage printers
Wedding and event stationery printers
Corporate stationery and print suppliers
Textile and garment printing businesses
Print-on-demand and personalised merchandise printers

Not for

It is not the right fit if.

One shared phone is used by the whole team with no rule for who replies, so chats would be lost between shifts.
You plan to message every number on the shop's list without asking, which risks the number being blocked.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Read the chats you already have
We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.
2
Sort the list and the permission
Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.
3
Choose the app or the API
One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.
4
Write the replies and the plan
The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.
5
Connect the record and test
Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.
6
Read the unanswered questions
A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Is it worth broadcasting offers to our customer list?

To your own accounts, before a season they already buy in, yes. Diaries and calendars ahead of the new year, or wedding stationery in season. To a bought list, no. Those recipients report the number and you lose the one channel your real customers use.

Customers send artwork at midnight and expect delivery the same day. How do we manage that?

Set working hours on the business profile and an away message that says when the shop opens and what you need in the file. It will not stop the midnight message, but it stops the assumption that somebody read it. Then confirm the delivery date in writing when you do open.

A customer disputes the colour and says the WhatsApp image looked different. What do we do?

Point to the approved proof and the line in your terms that screens vary from print. For colour-critical jobs, send a printed proof or a hard copy first. Keep the 'Approved' reply with the job number, and show it politely before discussing any reprint.

Can our operators send job updates from their own phones?

Avoid it. Customer approvals and artwork on personal phones disappear when staff change and cannot be checked later. Give operators access to the shop's business account, or have the front desk pass updates, so every proof and approval stays in one place.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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