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GullySales

Mortgage brokers and loan officers · Search engine optimisation

Your own name is the search that decides it, not mortgage broker.

Search for a loan officer comes down to two things. Borrowers look up the person an agent named, and a smaller group searches for the programme they need in a state you are licensed for. GullySales builds pages for both, keeps the required details on them, and reports applications rather than positions.

A street junction fingerpost: several lettered direction arms on one post, the top arm freshly painted and pointing down your street while the others have weathered, with the paint tin and brush still at its foot

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

For mortgage brokers and loan officers

Where it usually goes wrong, and what we would do.

  • Borrowers search a person, not a brokerage

    An agent gives out your name at an open house. What the borrower finds in the next ten minutes is your reviews, your profile and whatever page carries your name.

  • Licensing draws the map before you do

    There is no return in ranking for a state your licence does not reach, and a page that implies otherwise is a problem your compliance officer will find first.

  • Programme pages do the work a rate table cannot

    Bank statement, DSCR, VA and renovation borrowers each arrive with a different worry. A page per programme answers the worry that brought them.

What we do

What we deliver for mortgage brokers and loan officers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each originator

    Name, licence identifiers, the programmes they actually write, their reviews and a way to book a call, in a layout your compliance officer has approved.

    Result: A borrower who searches the name finds a person with proof.

  2. Programme pages for the loans you want more of

    A page each for the files your team likes, such as self-employed, investor, renovation or construction lending, written to what your originators confirm.

    Result: Harder borrowers find you instead of a national call centre.

  3. City and county pages inside your licensed states

    Pages for the markets your agents sell in, naming the neighbourhoods, the price bands and the programmes common there.

    Result: Search work stays where you can actually lend.

  4. Required identifiers placed once, in the template

    Licence identifiers, the housing notice and anything else your compliance officer requires, built into the page template rather than added by hand.

    Result: A new page cannot go live missing what it must carry.

  5. Technical work on speed and mobile layout

    Load speed, phone layout, broken links and page titles checked, since most brokerage sites are supplied by a vendor and never reviewed.

    Result: The pages you already have stop being held back.

  6. A monthly report on applications from search

    Visits, enquiries and applications traced to search by page and by originator, against the baseline recorded before work started.

    Result: You can see which page is producing files.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, then reported every month against it.

Who it is for

This is written for these mortgage brokers and loan officers.

  • Independent mortgage brokers
  • Loan officers inside a bank or independent mortgage bank
  • Branch managers building a team of originators
  • Purchase-focused originators working with agents
  • Refinance-heavy shops
  • Non-QM, bank statement and self-employed borrower specialists
  • DSCR and investor property lenders
  • Construction to permanent lenders working with builders
  • Reverse mortgage specialists
  • New originators building a first referral base

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for mortgage brokers and loan officers

  1. 1

    Assess

    In the free audit we trace last year's funded loans back to the agent, builder or campaign that produced them, and look at how many pre-approvals never became contracts.

  2. 2

    Fix the follow-up

    A sequence for every issued pre-approval, a rule for how a new lead is called, and a record of each touch in your CRM rather than in somebody's head.

  3. 3

    Build the agent bench

    The ranked list, the outreach routine, and co-marketing priced and documented so it can be shown to anyone who asks.

  4. 4

    Turn the database into a channel

    Past borrowers segmented by rate, balance and closing date, scrubbed for consent and do-not-call, then contacted on a schedule.

  5. 5

    Be ready for the window

    The refinance message and the call plan approved in advance, so a short rate move is worked from day one instead of prepared for.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Should each loan officer have their own pages?
Yes, because the borrower searches the individual. A page per originator with their licence details, their reviews and the programmes they write does more than a single company page. Your compliance officer sets what each one must carry.
How long before search produces a file?
Months for programme and city pages, quicker on your own name because almost nobody competes for it. We record what search brings you today so the monthly report has something to measure.
Can you co-market with our agents without breaking RESPA?
Only where each side pays fair market value for what it receives, and the split is documented. A free flyer or a subsidised open house is what turns into a Section 8 problem. We build the material and the cost split, and your compliance officer or attorney approves it before anything runs.
Can we advertise a rate?
You can, with everything the rule requires travelling alongside it, which is more than most people expect. A quoted rate brings its APR and the terms behind it into the same piece, and your NMLS ID appears too. We write to your compliance team's template rather than inventing our own.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit