Mortgage brokers and loan officers · Pay per click advertising
Defend your own name before bidding against the lead sellers.
Paid advertising for a mortgage broker means competing with aggregators and national lenders who can pay more for a click than one file is worth. GullySales keeps you visible on your own name, tests the programmes where competition is thinner, and counts funded loans instead of leads.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
Also for mortgage brokers and loan officers
- SEO for mortgage brokers and loan officers
- Lead generation for mortgage brokers and loan officers
- Digital marketing for mortgage brokers and loan officers
- Reputation management for mortgage brokers and loan officers
- Local SEO for mortgage brokers and loan officers
- Branding for mortgage brokers and loan officers
- Social media marketing for mortgage brokers and loan officers
- Content marketing for mortgage brokers and loan officers
Sales and marketing for mortgage brokers and loan officers, the overview.
For mortgage brokers and loan officers
Where it usually goes wrong, and what we would do.
“Somebody is bidding on your name today”
A borrower given your name by an agent types it into Google and sees three other lenders first. That borrower was already yours.
“Housing and credit advertising sits in a restricted category”
The large social platforms limit how a lender may target an audience. Campaigns built the ordinary way get rejected, and the rules keep moving.
“Aggregator budgets set the floor on purchase keywords”
Mortgage broker near me is bid by companies that sell the same lead to five lenders. A single originator cannot outbid that and should not try.
What we do
What we deliver for mortgage brokers and loan officers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Brand defence on your name and the brokerage's
A small standing campaign on the originator names and the firm name, so a borrower sent by an agent lands on you rather than on a competitor.
Result: You stop losing borrowers you had already earned.
Campaigns for the programmes nobody else wants
Search campaigns aimed at self-employed, investor and renovation borrowers, where the competition is thinner and the file is worth more.
Result: Advertising money goes where it can still win.
Landing pages written to your compliance team's wording
A page per campaign with the identifiers, the notices and any figure handled the way your compliance officer instructs.
Result: Marketing stops dying in review.
Call tracking and a same-hour call-back
Every call and form from an ad recorded against its campaign, with agreed hours when the first call goes out.
Result: A paid enquiry reaches a person while they are still reading.
Social campaigns built for the restricted category
Audiences and creative set up the way the platforms require for housing and credit, with your compliance officer approving the copy first.
Result: Campaigns run instead of being rejected.
Cost per funded loan by campaign
Spend traced through to applications and funded loans by source, reported each month against the baseline from the audit.
Result: You can end a campaign on evidence rather than on a feeling.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these mortgage brokers and loan officers.
- Independent mortgage brokers
- Loan officers inside a bank or independent mortgage bank
- Branch managers building a team of originators
- Purchase-focused originators working with agents
- Refinance-heavy shops
- Non-QM, bank statement and self-employed borrower specialists
- DSCR and investor property lenders
- Construction to permanent lenders working with builders
- Reverse mortgage specialists
- New originators building a first referral base
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for mortgage brokers and loan officers
- 1
Assess
In the free audit we trace last year's funded loans back to the agent, builder or campaign that produced them, and look at how many pre-approvals never became contracts.
- 2
Fix the follow-up
A sequence for every issued pre-approval, a rule for how a new lead is called, and a record of each touch in your CRM rather than in somebody's head.
- 3
Build the agent bench
The ranked list, the outreach routine, and co-marketing priced and documented so it can be shown to anyone who asks.
- 4
Turn the database into a channel
Past borrowers segmented by rate, balance and closing date, scrubbed for consent and do-not-call, then contacted on a schedule.
- 5
Be ready for the window
The refinance message and the call plan approved in advance, so a short rate move is worked from day one instead of prepared for.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is paid search worth it for one loan officer?
Who approves the ad copy?
Can you co-market with our agents without breaking RESPA?
Can we advertise a rate?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for mortgage brokers and loan officers
Everything else we would do for you.
- SEO for mortgage brokers and loan officers
- Lead generation for mortgage brokers and loan officers
- Digital marketing for mortgage brokers and loan officers
- Reputation management for mortgage brokers and loan officers
- Local SEO for mortgage brokers and loan officers
- Branding for mortgage brokers and loan officers
- Social media marketing for mortgage brokers and loan officers
- Content marketing for mortgage brokers and loan officers
- Email marketing for mortgage brokers and loan officers
Or start from the overview: sales and marketing for mortgage brokers and loan officers.