Mortgage brokers and loan officers · Social media
Post for the agents, because the borrowers are not watching.
Social media for a mortgage broker is mainly a channel to agents and referral partners, with a second job of showing a borrower that a real person will answer. GullySales runs the accounts to your compliance team's wording, keeps a record of what was published, and treats anything about rates carefully.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Also for mortgage brokers and loan officers
- SEO for mortgage brokers and loan officers
- PPC ads for mortgage brokers and loan officers
- Lead generation for mortgage brokers and loan officers
- Digital marketing for mortgage brokers and loan officers
- Reputation management for mortgage brokers and loan officers
- Local SEO for mortgage brokers and loan officers
- Branding for mortgage brokers and loan officers
- Content marketing for mortgage brokers and loan officers
Sales and marketing for mortgage brokers and loan officers, the overview.
For mortgage brokers and loan officers
Where it usually goes wrong, and what we would do.
“Agents are the audience and borrowers are the by-product”
An agent scrolling between showings is deciding who to call next. That is the reader worth writing for.
“A number in a post is advertising”
Advertising rules follow a figure wherever it appears, including a story that vanishes in a day. Your compliance officer should set the standing rule.
“Posts have to be kept, not only published”
Record keeping reaches social content for many lenders, and the platforms will not do it for you. Archiving is dull and it has a real cost.
What we do
What we deliver for mortgage brokers and loan officers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A posting plan aimed at agents
Subjects that make an agent look good to a client, scheduled around the market's own rhythm rather than posted when somebody remembers.
Result: Agents see you as the lender who is useful to them.
A standing rule on rates, claims and identifiers
A one-page rule written by your compliance officer covering what an originator may post, which we work to and keep in front of the team.
Result: The firm and the originator are both protected.
Short video answers agents can forward
Ninety-second answers to the questions agents are asked by nervous buyers, filmed simply and sent to the bench to share.
Result: Your explanation reaches buyers you have never met.
Archiving of everything published
A record of each post, story and comment with its date, kept where your compliance team can retrieve it.
Result: A request for records does not become a week of panic.
Originator profiles set up consistently
Each loan officer's account completed with the required identifiers, a proper photograph and a link that reaches their own page.
Result: A borrower who finds the profile can reach the person.
Monthly reporting on reach and referrals
Followers who are agents, messages received and files traced back to social, reported against the audit baseline.
Result: The posting is judged on introductions, not on likes.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for these mortgage brokers and loan officers.
- Independent mortgage brokers
- Loan officers inside a bank or independent mortgage bank
- Branch managers building a team of originators
- Purchase-focused originators working with agents
- Refinance-heavy shops
- Non-QM, bank statement and self-employed borrower specialists
- DSCR and investor property lenders
- Construction to permanent lenders working with builders
- Reverse mortgage specialists
- New originators building a first referral base
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for mortgage brokers and loan officers
- 1
Assess
In the free audit we trace last year's funded loans back to the agent, builder or campaign that produced them, and look at how many pre-approvals never became contracts.
- 2
Fix the follow-up
A sequence for every issued pre-approval, a rule for how a new lead is called, and a record of each touch in your CRM rather than in somebody's head.
- 3
Build the agent bench
The ranked list, the outreach routine, and co-marketing priced and documented so it can be shown to anyone who asks.
- 4
Turn the database into a channel
Past borrowers segmented by rate, balance and closing date, scrubbed for consent and do-not-call, then contacted on a schedule.
- 5
Be ready for the window
The refinance message and the call plan approved in advance, so a short rate move is worked from day one instead of prepared for.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
Hours that fit your day, agreed up front
Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can our loan officers post what they like?
Is video worth the effort for a broker?
Can you co-market with our agents without breaking RESPA?
Can we advertise a rate?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for mortgage brokers and loan officers
Everything else we would do for you.
- SEO for mortgage brokers and loan officers
- PPC ads for mortgage brokers and loan officers
- Lead generation for mortgage brokers and loan officers
- Digital marketing for mortgage brokers and loan officers
- Reputation management for mortgage brokers and loan officers
- Local SEO for mortgage brokers and loan officers
- Branding for mortgage brokers and loan officers
- Content marketing for mortgage brokers and loan officers
- Email marketing for mortgage brokers and loan officers
Or start from the overview: sales and marketing for mortgage brokers and loan officers.