NGOs · Lead generation
Three kinds of enquiry arrive, and only one funds a programme.
Enquiries reaching an NGO come from three different people: a CSR manager shortlisting partners, a donor who saw one post, and a volunteer looking for a Saturday. GullySales separates the three, gives each a reply and a record, and works the corporate side backwards from the financial year.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 5 Oct 2026.
For NGOs
Where it usually goes wrong, and what we would do.
“The CSR calendar decides when you are useful”
Company budgets are committed against a financial year. A conversation opened in February is a conversation about next year's money, whatever the company says.
“A volunteer wants a date, not a cause”
People sign up for a named task at a named place on a named Saturday. An appeal to help with our work converts almost nobody.
“A donor decides in one visit or not at all”
Somebody who saw a post gives within minutes or forgets. A payment step that fails on a festival day costs more than a slow website does all year.
What we do
What we deliver for NGOs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Three reply routes feeding one record
Corporate, donor and volunteer enquiries routed to the person who owns each, with all three logged in the same place.
Result: No enquiry depends on one officer's phone.
A CSR outreach calendar built backwards from the year end
Existing partners, past partners and target companies mapped against when their budgets are set, with the approach dated accordingly.
Result: You ask while the money is still uncommitted.
A qualifying note for corporate enquiries
Cause fit, district, the size of the commitment and what registration the company needs you to hold, asked the same way every time.
Result: Your programme officers spend time on partners who can proceed.
Volunteer shifts published as dated openings
Real shifts with a place, a time and a person to report to, listed where a student or an employee volunteering group can pick one.
Result: Sign-ups arrive for slots you actually need filled.
The donation flow tested before every appeal
Payment, receipt and thank-you checked on a phone and a desktop in the days before an appeal goes out, and fixed where it breaks.
Result: A gift begun on a festival day gets completed.
Source recorded on every enquiry and donation
Each arrival tagged to the programme page, post, forum or referral behind it, and reported against the baseline.
Result: You know which programme brings the partners.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where enquiries come from
An NGO hears from companies, donors and volunteers through different doors, and each should be recorded the same day.
- CSR head or committee email
- Record the company, the contact, the focus area they fund and the date their committee meets. Reply with a one-page note on the programme that fits, and ask who signs the approval.
- Donor through the donation page
- Log the amount, the programme chosen and the details the tax receipt needs. Send the receipt and a thank-you note, and ask whether they would like to hear about the programme again.
- Volunteer sign-up form
- Note the skill offered, the days they can give and the nearest centre. Reply with dated openings, and record who is placed and who did not respond.
- School, college or corporate group
- Log the institution, the group size and the activity requested, such as a visit or a drive. Confirm the date and a named contact in writing, and ask what they want to take away.
- Cash or cheque at an event
- Collect the donor's name, contact and the details the receipt needs before they leave the stall. Enter it in the register that evening, so no gift sits without a receipt.
- Government department or foundation grant call
- Record the scheme, the eligibility conditions and the closing date. Check each one against your registrations, and keep the papers you need together before you apply.
Who it is for
This is written for these NGOs.
- Grassroots community NGOs
- CSR implementation partners
- Educational and literacy NGOs
- Healthcare and disability NGOs
- Environmental and animal welfare NGOs
- Disaster relief and rehabilitation NGOs
- Women's self-help group and livelihood NGOs
- Old-age and destitute care homes
- Skill-training and livelihood NGOs
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
When should we start talking about next year's funding?
How do we stop volunteer enquiries going cold?
A corporate asks for a proposal on a programme we do not run. Do we log it?
How do we track a donor who gives in person with no details?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
From the blog
Further reading for NGOs.
- 5 min read · 12 Oct 2026Tax receipts, FCRA and registrations: how an NGO should present credentials without overclaimingDonors look for registrations before they give. This post shows how to state what you hold in plain words, what to avoid implying, and how to get your adviser to confirm the wording.
- 5 min read · 14 Sept 2026Website for an NGO: the pages donors look for before they giveA first-time donor checks your website before paying. This post lists the pages and details they look for, in the order they look, and what a small NGO can leave out.
6 min read · 5 Sept 2026Google Ad Grants and paid search for non-profits: whether it is worth the effortGoogle Ad Grants can put a trust's pages in front of people already searching, but only if you have pages worth landing on and a person to run the account. Here is a way to decide.
More for NGOs
Everything else we would do for you.
Or start from the overview: sales and marketing for NGOs.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.