NGOs · Social media
Instagram brings the donor and LinkedIn brings the CSR head.
Social media for an NGO does two unrelated jobs. One reaches a donor who gives after seeing a single post. The other reaches a corporate head checking that you exist before a meeting is agreed. GullySales runs those as two channels with different posts, and attaches the consent rule to every photograph.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 5 Oct 2026.
For NGOs
Where it usually goes wrong, and what we would do.
“The donor post and the corporate post are opposites”
A donor responds to one person and one place. A CSR head is looking for districts, scale and whether you can report properly.
“A WhatsApp forward beats your own page”
Your real reach is a resident dropping an appeal into their society group. Give them something short enough to forward and a link that works on a phone.
“Distress imagery raises money and costs partnerships”
A corporate team reading its own policy on dignity will notice how you photograph people. The post that performs best can be the one that loses the partnership.
What we do
What we deliver for NGOs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Two posting routines, one for each audience
Programme and appeal posts for donors on Instagram and Facebook, and district, scale and reporting posts for the corporate side on LinkedIn.
Result: Each audience sees what it came for.
An appeal built to be forwarded
A short message, one photograph and a link that opens on a phone, written so a supporter can drop it into a society or college group.
Result: Your supporters do the distribution.
The corporate channel worked by a named person
The founder or programme head connected to CSR managers and foundation staff, posting a programme update each fortnight in their own words.
Result: A CSR head recognises a person, not a page.
The consent rule applied to every post
A check before publishing that consent exists, that no caption locates a person, and that the photograph would be acceptable to the family in it.
Result: Nothing you post can come back on somebody you serve.
Appeals timed to the giving calendar
Festival weeks, the closing weeks of the financial year and the start of the academic year planned out with what is posted when.
Result: You ask while people are already giving.
Messages and comments logged as enquiries
Direct messages about donating, volunteering or partnering routed into the same record as an email or a phone call.
Result: A donor who asked a question gets an answer.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where donors, volunteers and corporate teams look, and what to post for each.
- WhatsApp Status and groups for donors
- Post one update on what a gift did, with the beneficiary's consent, and a single request to give or forward. Existing donors pass these on inside family and office groups, so write each to be forwarded.
- LinkedIn for CSR and foundation teams
- Post programme progress, your registration status, the availability of audited reports and a named person to write to. A CSR head checks this page before agreeing to a meeting.
- Instagram reels from the field
- Show a day at a school, shelter or clinic with the consent rule applied to every face. End with one action: donate, volunteer or visit. Keep children's faces off unless the guardian has agreed in writing.
- Facebook pages and local groups for volunteers
- Post the next volunteer session with the place, time, what to bring and who to ask for. Local groups send people who live near enough to turn up again.
- What not to post
- Do not post a child's, patient's or survivor's face or story without written consent from them or their guardian. Do not use distress images to draw donations; they cost trust with corporate partners.
Who it is for
This is written for these NGOs.
- Grassroots community NGOs
- CSR implementation partners
- Educational and literacy NGOs
- Healthcare and disability NGOs
- Environmental and animal welfare NGOs
- Disaster relief and rehabilitation NGOs
- Women's self-help group and livelihood NGOs
- Old-age and destitute care homes
- Skill-training and livelihood NGOs
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the organisation post, or the founder?
Does a large follower count bring donations?
Someone comments asking where the money goes. What do we reply?
Can a volunteer or beneficiary run our account?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for NGOs.
7 min read · 27 May 2026CSR funding for NGOs: how to get CSR funds from companies in IndiaCSR funding goes to NGOs that are registered to receive it, can show a costed project with outcomes, and follow up like a supplier. Here is the order of work, plus online giving to fill the gaps.- 5 min read · 12 Oct 2026Tax receipts, FCRA and registrations: how an NGO should present credentials without overclaimingDonors look for registrations before they give. This post shows how to state what you hold in plain words, what to avoid implying, and how to get your adviser to confirm the wording.
- 5 min read · 14 Sept 2026Website for an NGO: the pages donors look for before they giveA first-time donor checks your website before paying. This post lists the pages and details they look for, in the order they look, and what a small NGO can leave out.
More for NGOs
Everything else we would do for you.
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Also for NGOs
Or start from the overview: sales and marketing for NGOs.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.