NGOs · Digital marketing
Fix everything that costs only time before you spend a rupee.
Digital marketing for an NGO starts with what costs nothing but attention: the registration status visible, the programme pages current, the enquiry answered the same day. GullySales works through that list before anything is bought, then picks the channel that suits each of your three audiences.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 5 Oct 2026.
For NGOs
Where it usually goes wrong, and what we would do.
“Promotion spending has to survive a board meeting”
Every rupee not spent on the programme gets questioned by trustees and by donors. That alone is a reason to start with the work that costs only time.
“A compliance team is a search engine user too”
Before the meeting they check the registration, the annual report and what your name returns. Those three results are most of the digital job for corporate funding.
“Nobody recorded who gave last Deepavali”
A festival appeal brings hundreds of donations and no list you can reach in January, so next year's appeal starts from nothing again.
What we do
What we deliver for NGOs.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A written plan in order of cost
What gets fixed with time, what needs production, what needs money, each with the effect it is expected to have written beside it.
Result: The cheap work happens before the expensive work.
One set of organisation facts used everywhere
Registration position, districts, programme names, team and contact details written once and used on the site, every profile and every proposal.
Result: Nothing a corporate team checks contradicts anything else.
A channel chosen for each audience
LinkedIn and search for the corporate side, Instagram and WhatsApp for individual donors, colleges and local groups for volunteers.
Result: Effort stops being spread evenly over channels that do different jobs.
Appeals scheduled against the year
Festival giving, the weeks before the financial year closes, the academic year and the monsoon relief season marked out with what goes out when.
Result: Appeals are prepared instead of improvised.
A record a trustee can read
Spend, donations, corporate enquiries and volunteer sign-ups on one page, in the language of the board rather than of advertising.
Result: The board can see what promotion produced.
A report against the baseline
Enquiries by programme and source, reply time, commitments signed and renewals due, set against the figures recorded before work started.
Result: You can tell which part of the effort is working.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Where to start for an NGO
Start with the facts a donor or compliance team checks before it reads your story.
- Organisation facts page
- Show your registration, the tax-exemption certificates you hold and their validity dates, and the names of your trustees. Check each date against the paper certificate and keep one copy of the facts.
- A page for each programme
- Describe the place, the people served and what a donation or CSR grant pays for, in plain words and with your own figures only. Record which programme pages donors open before they write.
- Donor and volunteer record
- Keep one list for donors, CSR contacts and volunteers: name, how they found you, what they gave or did, and when you thanked them. Add a note on who gave last Deepavali.
- CSR outreach list
- Make a list of CSR heads and company foundations that fund your cause and area. Write down their focus areas and application windows, and send a short introduction before the window opens.
- Reports ready to download
- Put your latest annual report and audited accounts on the site as PDFs. Add a short note on how funds were used. Record which funders ask for them.
- What to leave until later
- Hold back on paid ads, viral campaign ideas and a new fundraising platform. First get the facts page, the programme pages and the donor record in order, since those answer a donor's first questions.
Who it is for
This is written for these NGOs.
- Grassroots community NGOs
- CSR implementation partners
- Educational and literacy NGOs
- Healthcare and disability NGOs
- Environmental and animal welfare NGOs
- Disaster relief and rehabilitation NGOs
- Women's self-help group and livelihood NGOs
- Old-age and destitute care homes
- Skill-training and livelihood NGOs
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
LL Trust
- Situation
- The trust had no identity of its own, so nothing in how it presented itself distinguished it from comparable organisations competing for the same donors.
- What we did
- Comparable organisations reviewed
- Logo and branding
- A palette that carries the values
- Reviewed with the trust
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Our trustees think promotion takes money from the programme. What do we tell them?
Which channel actually produces corporate funding?
Should a volunteer run our online presence, or should we pay an agency?
How do we show a trustee that a donor or a CSR grant came from our online presence?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for NGOs.
- 5 min read · 22 May 2026Fundraising event or webinar: how to plan one a small NGO can affordA small NGO can run a fundraising event or webinar without a large budget if it has one narrow goal, one speaker who is a beneficiary or field worker, and a follow-up list ready before the day.
- 5 min read · 12 Oct 2026Tax receipts, FCRA and registrations: how an NGO should present credentials without overclaimingDonors look for registrations before they give. This post shows how to state what you hold in plain words, what to avoid implying, and how to get your adviser to confirm the wording.
- 5 min read · 14 Sept 2026Website for an NGO: the pages donors look for before they giveA first-time donor checks your website before paying. This post lists the pages and details they look for, in the order they look, and what a small NGO can leave out.
More for NGOs
Everything else we would do for you.
Or start from the overview: sales and marketing for NGOs.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.