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AI startups · Lead generation

Find the buyers whose daily work your AI already does well.

Lead generation for an AI startup means reaching the people who own a specific job your product performs, not everyone curious about AI. GullySales works on the use-case pages, outreach lists and enquiry capture that bring those owners to a conversation.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for AI startups

Sales and marketing for AI startups, the overview.

Last updated 18 Oct 2026.

For AI startups

Where it usually goes wrong, and what we would do.

  • “Curiosity is not a buyer”

    A visitor who wants to see what AI can do will book a demo, watch it and vanish. The enquiry that matters comes from a finance head or operations lead who has a named, repeated task and a budget line to match.

  • “The function owner is not the founder's contact”

    Founders reach the people they already know, which means other founders. The person who owns invoice matching or ticket handling sits in a different network, and outreach has to be aimed at that role.

  • “A form that asks for the wrong thing loses the right buyer”

    A demo form asking only for name and email gives you no way to sort a student from a distributor. One extra question about the job the buyer wants done lets you reply with the right sample.

What we do

What we deliver for AI startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. One enquiry path per use case

    Each use case gets its own page and its own enquiry form that asks which files or process the buyer has in mind.

    Result: Every enquiry arrives labelled with the job it is about.

  2. A list of function owners

    A researched list of roles in the companies that fit your product, built from public professional profiles and directories.

    Result: You can see who is being approached and why.

  3. Outreach messages written around the job

    Short first messages that name the task, show one sample output and ask for a file to try.

    Result: The first message talks about the buyer's work, not your technology.

  4. A qualifying question set

    Three or four questions for the first call that separate a real task from general interest.

    Result: The team can tell a serious enquiry from a browsing one before preparing a demo.

  5. Source tagging on every enquiry

    Each enquiry records whether it came from search, LinkedIn, a community or an introduction.

    Result: You can see which route brings buyers who go on to a pilot.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these AI startups.

  • Agent and workflow automation startups for operations teams
  • Document processing and data extraction startups
  • Sales, marketing and customer support AI tool makers
  • Vertical AI startups for clinics, schools, legal or finance firms
  • Vernacular speech and language model startups
  • Computer vision startups for inspection, retail and security
  • AI consulting and implementation boutiques
  • Developer tool and model infrastructure startups

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase large companies or mid-sized ones first?
Start where the person who owns the job can also sign. In a mid-sized company that is one conversation, while a large company brings procurement and security reviews that need documents prepared first.
Do we need a long list of leads?
No. A short list of well-matched roles, contacted with a specific message, serves a young product better than a broad list that dilutes the message. Volume can follow once one use case is proven.
Where do AI buyers in India look for vendors?
They search for the job itself, ask peers, look at professional networks and attend industry meet-ups. We map which of these your target function actually uses before spending effort.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for AI startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for AI startups

Or start from the overview: sales and marketing for AI startups.

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