B2B SaaS startups · Lead generation
Find buyers who have the problem your software solves, beyond the founder's contacts.
Lead generation for a B2B SaaS startup means putting your product in front of the people who own a painful, specific job at a company that can pay for software. GullySales works on the target list, the outbound message and the inbound pages, so that demo requests come from strangers as well as friends.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For B2B SaaS startups
Where it usually goes wrong, and what we would do.
“A signup is not a lead until someone knows the job it was for”
A trial signup with a Gmail address and no company name tells the team little. Without a short question about the problem the visitor wanted solved, the follow-up message is generic and the signup is treated like a download.
“Outbound to the wrong title wastes a good list”
The person who feels the pain is not always the person who signs. A message about reconciliation sent to the CFO instead of the accounts lead gets a polite delete. The list needs both roles, with a different first line for each.
“Inbound pages should be about the problem, not the product”
Buyers search for the symptom, such as chasing payments by hand or merging spreadsheets. A page that names that symptom in the buyer's own words gets found. A page that lists features does not.
“Founders' warm intros dry up before the pipeline is built”
Introductions from the founder's circle are the best leads, and they are finite. A startup that has not built a second source by the time they slow down finds out in the quarter it needs the pipeline most.
What we do
What we deliver for B2B SaaS startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Ideal customer profile and target account list
A written profile of the company type, size, tools in use and the role that feels the pain, with a list of named accounts that match.
Result: Everyone selling knows which companies and which job titles to approach.
Outbound message set by role
Short first messages and follow-ups for the person who feels the pain and the person who approves the spend.
Result: Each reply can be traced back to the message and role that drew it.
Problem-led landing pages
Pages written around the situation a buyer searches for, each with one clear request for a demo or trial.
Result: A visitor sees their own situation named within the first screen.
Signup qualification question
One question at signup asking what the visitor is trying to fix, stored with the account.
Result: The first follow-up refers to the visitor's stated problem.
Lead source column in the CRM
Every lead is tagged with where it came from: outbound, inbound page, referral, event or community.
Result: You can see which source produces paid accounts and not only demos.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2B SaaS startups.
- Early-stage SaaS selling to Indian SMEs and mid-market firms
- Vertical SaaS for one trade, such as clinics, schools, dealers or builders
- Developer tools and APIs sold to engineering teams
- HR, payroll and compliance software for growing companies
- Finance and accounting tools sold through CA firms
- Indian-built SaaS selling to buyers in the US, UK or Middle East
- Spin-offs from services firms that turned an internal tool into a product
- Bootstrapped founders who have not raised and cannot hire a sales team yet
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we start with outbound or inbound?
Do we buy lead lists?
What counts as a lead for us?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2B SaaS startups
Everything else we would do for you.
Closest to this: leads and follow-up
Also for B2B SaaS startups
Or start from the overview: sales and marketing for B2B SaaS startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.