B2B SaaS startups · Digital marketing
Choose the few channels that bring demos and drop the ones that only bring clicks.
Digital marketing for a B2B SaaS startup covers search, LinkedIn, email, community and paid ads, judged by whether they bring demos and paid accounts. GullySales sets a small plan, tracks each channel to demo requests, and drops what does not earn its place.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For B2B SaaS startups
Where it usually goes wrong, and what we would do.
“Clicks are not the same as demos”
A channel that produces cheap visits and no demo requests is costing money. The plan has to be measured from first touch to booked demo to paid account, or the cheapest channel will look best.
“Paid ads before the message is proven burn budget”
Putting spend behind a headline nobody has tested teaches the team little. Organic posts and outbound replies show which phrase gets a response, and that phrase belongs in the ad.
“Retargeting a small audience needs a clear offer”
A buyer who visited the pricing page once is worth a useful follow-up, such as a comparison guide or a walk-through. A banner that repeats the logo for weeks is noise.
“Attribution is messy in long B2B cycles”
A buyer may read a post, search your name, attend a webinar and then book a demo. Asking 'how did you hear about us?' in the demo form, and recording the answer, is more honest than a tool's guess.
What we do
What we deliver for B2B SaaS startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Channel plan for the next stage
A short list of channels chosen by who your buyer is and where they look, each with a single purpose.
Result: The team can say what each channel is meant to produce.
Tracking from visit to paid account
Analytics, UTM tags and CRM fields that follow a lead from first visit to deal.
Result: You can see demo requests and paid accounts by source.
Demo request form and thank-you page
A short form with a field for 'how did you hear about us' and a thank-you page that sets out what happens next.
Result: Every demo request is recorded with its source in the CRM.
Paid test brief
If paid ads are used, a written brief with the audience, offer, budget ceiling and the demo target to judge them against.
Result: A paid test has an end point and a decision, not an open-ended spend.
Channel review
A recurring look at each channel against demos and paid accounts, with a note on what to continue, change or stop.
Result: Spend moves from channels that did not work to the ones that did.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2B SaaS startups.
- Early-stage SaaS selling to Indian SMEs and mid-market firms
- Vertical SaaS for one trade, such as clinics, schools, dealers or builders
- Developer tools and APIs sold to engineering teams
- HR, payroll and compliance software for growing companies
- Finance and accounting tools sold through CA firms
- Indian-built SaaS selling to buyers in the US, UK or Middle East
- Spin-offs from services firms that turned an internal tool into a product
- Bootstrapped founders who have not raised and cannot hire a sales team yet
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the digital marketing work runs
- 1
Understand the objective
We agree the one thing this campaign needs to achieve before choosing any channel.
- 2
Audit available channels
We assess which channels are realistic to run well within the budget and timeline.
- 3
Strategise the central idea
One message and offer is developed that will work across every planned channel.
- 4
Implement across channels
Each channel receives its own adapted version, launched on a shared timeline.
- 5
Measure as one campaign
Results from every channel are combined into a single report against the original objective.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What budget do we need?
Should we run Google Ads?
How do we know if it is working?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2B SaaS startups
Everything else we would do for you.
Closest to this: strategy and research
Also for B2B SaaS startups
Or start from the overview: sales and marketing for B2B SaaS startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.