B2B SaaS startups · Social media
Make the founder's LinkedIn and your product's channels work as one sales channel.
Social media marketing for a B2B SaaS startup is mostly LinkedIn, plus a few communities where the buyer and the peers they trust are talking. GullySales plans the founder's posts and the company page, and sets a routine for reply and follow-up.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For B2B SaaS startups
Where it usually goes wrong, and what we would do.
“The founder's profile outperforms the company page”
Buyers trust a person who describes a problem they recognise more than a brand announcing a feature. The company page works best as the place that backs up what the founder says with product facts and customer stories.
“Feature announcements get little attention outside your team”
A post that says a new filter has launched interests current users and nobody else. A post about the problem the filter removes, with a short story, reaches the buyer who does not yet know the product.
“Engagement without a follow-up routine is wasted”
When a prospect likes three posts or comments on one, that is a signal. If nobody sends a short, useful message afterwards, the signal fades. The routine is what turns a reaction into a conversation.
“Communities need participation before promotion”
Slack groups, founder circles and WhatsApp groups for finance, HR or operations people notice a stranger who only drops links. Answering questions for a while first earns permission to mention the product.
What we do
What we deliver for B2B SaaS startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Founder content plan
A set of post themes drawn from the founder's own calls, objections and opinions, each reviewed by the founder before it goes out.
Result: Posts sound like the founder and are about the buyer's problem.
Company page set-up
Page description, featured links, pinned post and product visuals written for the buyer who has just been referred.
Result: A visitor from a post sees what the product does within seconds.
Customer story format
A short, repeatable format for a customer to describe the problem, the switch and the outcome in their own words, with written approval.
Result: Every story used has the customer's consent on file.
Engagement and follow-up routine
A written routine for who replies, who sends the follow-up message and where each conversation is logged.
Result: Every warm reaction ends in either a message or a logged decision to wait.
Community participation plan
A list of the groups where your buyer already asks questions, with rules for how the team joins in.
Result: The team contributes before it promotes, and the group rules are respected.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these B2B SaaS startups.
- Early-stage SaaS selling to Indian SMEs and mid-market firms
- Vertical SaaS for one trade, such as clinics, schools, dealers or builders
- Developer tools and APIs sold to engineering teams
- HR, payroll and compliance software for growing companies
- Finance and accounting tools sold through CA firms
- Indian-built SaaS selling to buyers in the US, UK or Middle East
- Spin-offs from services firms that turned an internal tool into a product
- Bootstrapped founders who have not raised and cannot hire a sales team yet
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the social media work runs
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can the founder avoid posting personally?
Do we run paid LinkedIn ads?
How do we find out which posts matter?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for B2B SaaS startups
Everything else we would do for you.
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Also for B2B SaaS startups
Or start from the overview: sales and marketing for B2B SaaS startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.