Skip to content
GullySales
GullySales
Tell us what you need

Facility management companies · Review generation

A five-star rating will not get you through the technical round.

Reviews matter far less in facility management than the reference call, and it is worth saying so before you spend money on them. Where they do decide something is in hiring, and at the residential end where a society secretary searches. GullySales builds the reference pack first and the review effort second.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of facility management companies at work in India

What review generation means

Review generation is the routine of asking satisfied customers to leave a Google or platform review at the moment they are happiest, rather than hoping they remember later. GullySales builds the request into your existing follow-up steps and tracks how many turn into a review.

Also for facility management companies

Sales and marketing for facility management companies, the overview.

Last updated 5 Oct 2026.

For facility management companies

Where it usually goes wrong, and what we would do.

  • “Procurement rings a referee, it does not read your Maps page”

    A technical evaluation asks for sites of comparable size and calls them. No star rating substitutes for a facilities manager who is willing to take that call and speak well of you.

  • “The reviews that decide something are the ones your staff write”

    A housekeeping supervisor choosing between two employers reads what the last lot said about salary, PF and the site conditions. A company that cannot staff a site cannot win the next one.

  • “The residential end is the exception”

    A society secretary does search, does read, and does ask the association next door. Reviews from the apartment complexes you already service are worth collecting properly.

What we do

What we deliver for facility management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A reference pack with permission attached

    Two or three sites per sector and size band, the client's written agreement to be named and to take a call, and the contact details kept current.

    Result: You can produce a referee the same day procurement asks.

  2. Written reference letters from live sites

    A short letter from each client covering the scope, the duration and the SLA record, requested while the relationship is good rather than during a bid.

    Result: The technical file carries proof somebody else wrote.

  3. Employer reviews watched and answered

    The pages where supervisors and housekeeping staff rate employers, read regularly and replied to, with the recruitment problems named honestly inside the business.

    Result: Fewer good supervisors rule you out before they apply.

  4. Review asks aimed at the residential end

    A request written for welfare association committees and small commercial sites, where a secretary genuinely searches before recommending a vendor.

    Result: The residential pipeline finds something to read about you.

  5. A reply routine for a public complaint

    A calm answer to a resident or a former employee posting about a site, drafted in advance and cleared with your operations head so nobody replies in anger.

    Result: A public complaint is answered once, properly.

How the result is measured

  • Reviews received
  • Average rating
  • Response rate to requests

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full online review generation and management page

Asking clients for references

Ask each live site for a signed reference first and a public review second, and keep the two apart.

The client's facility head, at a quiet point
Ask the facility head or admin manager after a clean audit or an agreed renewal discussion, not during a penalty or a shortfall in manpower.
A reference letter on the client's letterhead
Offer a short draft with the scope, the site and the period served for the client to sign. Procurement teams ring the number printed on that letter.
Written permission to name the site
Take permission in writing to name the client and the building, and note who gave it. Corporate and hospital clients often refuse to be named on a public page.
Society secretaries and treasurers
For a residential society, ask the secretary or treasurer after a committee meeting where the work was praised, and let the committee decide who writes.
Employer pages for your own staff
Staff write on Glassdoor and AmbitionBox. Fix pay-date and uniform complaints, and answer posts calmly with facts, instead of asking staff to post praise.
Not while a tender is open
Do not ask for a letter or review while your own renewal or a rival's bid is being decided. It can look like influence, so wait for the decision.

Who it is for

This is written for these facility management companies.

  • Corporate office and IT campus FM providers
  • Mall and retail FM providers
  • Hospital and healthcare facility contractors
  • Residential welfare association service providers
  • Industrial and warehouse FM contractors
  • Integrated single-vendor FM companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the review generation work runs

  1. 1

    Understand the customer journey

    We identify one fixed point in your service, such as handover or checkout, where every customer is asked in the same way.

  2. 2

    Read your current reviews

    We read every review you have, count how many were answered, and note what customers praise in their own words.

  3. 3

    Set up the ask process

    Templates and a simple sending process are built into your existing customer communication.

  4. 4

    Implement responses

    Every incoming review, positive or negative, is responded to by the routine set down in writing after we have spoken to you.

  5. 5

    Measure and adjust

    We track review volume and rating trend and adjust the ask timing if response rates are low.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we spend on getting Google reviews?
Only if you sell to residential associations and small offices. For campus and mall tenders, put the same money into reference documentation and a site that is presentable to a visiting committee. We will tell you which side of that line your business sits on.
A former employee has posted something damaging. What now?
Answer once, briefly, without discussing the individual. Then fix the underlying thing if it is true, because the next supervisor reads it too. We draft the reply and your HR head approves it before it goes up.
Who in the client's team should we ask for a reference letter?
Ask the person who signs your invoices and sees your work, usually the facility head, admin manager or site head. A senior director who has never visited the site gives a weaker letter. Check their company's rules on giving references before drafting anything.
A client's operations head says their company does not allow public reviews. What do we do?
Accept it and ask instead for a private reference that a procurement team can call, with the contact person's name and role agreed in writing. A public page is not the only proof. For many tenders, a reachable referee counts for more.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for facility management companies.

All articles

More for facility management companies

Everything else we would do for you.

Or start from the overview: sales and marketing for facility management companies.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need