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Facility management companies · WhatsApp marketing

The site group is where your contract is renewed or lost.

WhatsApp in facility management is operational long before it is promotional: the site group where the client posts a complaint, the deployment message at the start of the shift, the escalation acknowledged in minutes. GullySales sets up how those groups run and keeps business development off broadcast.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of facility management companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for facility management companies

Sales and marketing for facility management companies, the overview.

Last updated 5 Oct 2026.

For facility management companies

Where it usually goes wrong, and what we would do.

  • “The site group is the evidence produced at renewal”

    A complaint posted at nine and acknowledged three minutes later is the record that defends your price. A group where the client's message sits unread until afternoon is the record that loses it.

  • “Broadcasting an offer to facilities managers gets you blocked”

    This is a tendered purchase made by a committee, and the number came off a business card rather than from a consent tick. One unwanted broadcast ends a relationship that took a year to build.

  • “Housekeeping and security recruitment already runs on WhatsApp”

    Supervisors fill a shift through their own contacts on their own phones. When a supervisor leaves, the recruitment network and the client group history go with him.

What we do

What we deliver for facility management companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A site group standard

    Who sits in each client group, who answers, what an acknowledgement says and what has to become a phone call, agreed with the client at mobilisation.

    Result: Every site group runs the same way, whoever the supervisor is.

  2. Groups held on a company number

    Client and rostering groups moved onto a business number your company controls, so the history stays behind when a person leaves.

    Result: A resignation does not take the client group with it.

  3. A deployment message format for each shift

    Attendance, deployment against the agreed headcount and the tasks completed, written in a form the admin head can forward to his own management.

    Result: Your client has something to show upstairs without asking you for it.

  4. Escalation wording

    What to send the moment a complaint arrives, what not to promise in a chat, and the point at which a message has to become a call.

    Result: A complaint closes in the group instead of climbing to procurement.

  5. Completion photographs for periodic work

    Before and after records for deep cleans, facade cleaning and pest control, posted in the group and filed for the renewal case.

    Result: Work nobody watches being done is evidenced anyway.

  6. A written rule against marketing broadcasts

    What business development may send on WhatsApp and what belongs in an email or a meeting, so no target account is broadcast to by accident.

    Result: Nobody burns an account with an unwanted forward.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What must be in place first

Settle these before a client site group is created.

Who owns the group
Create each site group from the company's account or a registered admin, with two named admins from your side. A group owned by a supervisor disappears when the supervisor leaves.
The client's written agreement on members
Get the client to confirm who joins: your supervisor, site manager and escalation contact, and their own facilities head. Staff names and photographs need the same care.
Staff documents stay out of the chat
Do not post guards' or housekeepers' ID proofs or attendance sheets in a group. Share only what the contract and the client's security team ask for, through the agreed route.
An escalation matrix in writing
Write who answers a complaint, who is next, and what the first reply says. Copy complaints and replies into the contract file when they close, since the chat may not survive to renewal.
What a group can and cannot carry
Groups and the Business API work differently, so check WhatsApp's current business policy before building a shift message system on either. Keep a written fallback for a missed message.

Who it is for

This is written for these facility management companies.

  • Corporate office and IT campus FM providers
  • Mall and retail FM providers
  • Hospital and healthcare facility contractors
  • Residential welfare association service providers
  • Industrial and warehouse FM contractors
  • Integrated single-vendor FM companies

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the whatsapp marketing work runs

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should our sales team use WhatsApp to reach facilities managers?
For a conversation already under way, yes. For a first approach to a stranger, no. This buyer expects an email with a company profile attached, and a cold WhatsApp message reads as a small operator.
The client wants our supervisor in their own group. Is that a risk?
It is useful, as long as your operations manager sits in the same group and the supervisor knows what he may commit to. We write that down so nobody agrees to extra scope in a chat.
What if the client's manager posts a complaint at night and nobody replies?
Name a night contact and put hours and an escalation number in the group description. If there is none, say so in the contract. A complaint with no reply is the first thing quoted when renewal is discussed.
Can we share the group's history with the client's auditor?
Only if the contract allows it, and check with the client first. The history may hold staff details and other people's remarks. Export only the dates the audit asks about and remove unrelated messages.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for facility management companies.

All articles

More for facility management companies

Everything else we would do for you.

Closest to this: messaging and automation

Also for facility management companies

Or start from the overview: sales and marketing for facility management companies.

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