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Hatcheries · Social media

Show farmers and dealers a working hatchery on the platforms they already use.

Social media marketing for a hatchery means posting the hatch floor, the boxes loading and the van leaving on the channels farmers and dealers use, mainly YouTube, Facebook and WhatsApp. GullySales plans the posts and the replies so the page reads as a real operation.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of dairy producers at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for hatcheries

Sales and marketing for hatcheries, the overview.

Last updated 18 Oct 2026.

For hatcheries

Where it usually goes wrong, and what we would do.

  • “Farmers watch video, not read posts”

    A farmer is more likely to watch a short video of chicks being boxed and loaded than to read a paragraph about quality. Video in the local language, shot on a phone, suits the trade.

  • “A dealer's own page is also your reach”

    Dealers post to their farmer groups. If they have a clear image and a line they can forward, your name travels further than any page of yours.

  • “Do not post claims you cannot show”

    A post that promises low mortality or heavy birds invites a complaint the first time a shed has trouble. Show process and records, and leave outcomes to the farmer's own experience.

  • “Comments need an owner”

    A farmer who asks about a rate or a placement date in a comment expects an answer. Someone must be named to reply or to move the farmer to a phone call.

What we do

What we deliver for hatcheries.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A post plan by topic

    A list of subjects to cover: hatch floor, vaccination at hatch, boxing, van, dealer visits, farmer questions.

    Result: Staff know what to film and post.

  2. A phone filming guide

    One page on light, angle, sound and permission for filming the hatchery and the staff.

    Result: Anyone on the team can shoot a usable clip.

  3. A dealer share pack

    Short clips and images with a line of text dealers can forward to their farmer groups.

    Result: Dealers have material that carries your name.

  4. A reply and handover routine

    Who answers comments and messages, and how a farmer is moved to a phone call.

    Result: No enquiry sits unanswered in a comment box.

  5. Platform choice note

    A recommendation on which channels to use and which to leave, based on where your farmers are.

    Result: You are not spread across channels nobody reads.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these hatcheries.

  • Broiler day-old chick hatcheries
  • Layer chick hatcheries
  • Commercial breeder farms with hatcheries
  • Country chicken and desi chick hatcheries
  • Duck, quail and turkey hatcheries
  • Contract hatcheries serving an integrator
  • Small hatcheries with a local dealer network
  • Hatcheries also selling hatching eggs

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform matters for a hatchery?
Wherever your farmers and dealers already spend time. In practice that is WhatsApp, YouTube and Facebook, and we check against your own farmer base before choosing.
Can we show the hatchery floor?
Yes, with your biosecurity rules in mind. Ask your technical team what may be filmed and who may enter, and keep to the platform's current rules on content.
Do we need to pay for ads?
Not to start. Ads can be tested later against a district you want to open, once the pages and the phone line are ready.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for hatcheries

Everything else we would do for you.

Closest to this: content and social

Also for hatcheries

Or start from the overview: sales and marketing for hatcheries.

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