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Home service franchise networks · Digital marketing

Run one brand online, with each territory able to stand behind its own listing.

Digital marketing for a home service network covers search, maps, social, messaging and paid ads, aimed at residents who book and candidates who buy a territory. GullySales works on one plan that the brand sets and the territories use.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of franchise systems at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for home service franchise networks

Sales and marketing for home service franchise networks, the overview.

Last updated 18 Oct 2026.

For home service franchise networks

Where it usually goes wrong, and what we would do.

  • “Franchisees buy their own ads”

    A territory runs a search ad with its own number and price, and the brand's central ad runs beside it. The same resident sees both and the brand bids against itself.

  • “The budget has no territory rule”

    Spend flows where the biggest city is, while a smaller territory with free technicians gets no support. A rule linking spend to capacity avoids paying for bookings that cannot be served.

  • “Customers and candidates need separate funnels”

    A technician looking for a franchise and a resident needing a plumber use different keywords, pages and channels. One account mixing them muddies the numbers.

  • “Tracking stops at the click”

    A click or a call shows interest, but the sale happens at the visit. Without the booking record tied back to the ad, the brand cannot tell which spend produced work.

What we do

What we deliver for home service franchise networks.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Channel plan by buyer

    A plan naming which channels reach residents, associations and candidates, with the role of each.

    Result: Each channel has a stated purpose.

  2. Brand and territory ad rules

    A rule on who runs which ads, which number and price band to use and where ad creative is kept.

    Result: Central and territory ads stop competing.

  3. Capacity-linked spend

    A rule that raises or lowers support for a territory according to technicians free, set by your operations team.

    Result: Ads are not run for areas that cannot take the work.

  4. Call and booking tracking

    Tracked numbers and booking sources tied back to ads, searches and listings.

    Result: A booking can be traced to its source.

  5. Dashboard by territory

    One view showing bookings, answered calls and franchise enquiries for each territory.

    Result: Head office and franchisee read the same figures.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these home service franchise networks.

  • Pest control franchise networks
  • Home cleaning and deep cleaning franchise brands
  • AC and appliance repair franchise networks
  • Plumbing and electrical on-call franchise brands
  • Home painting and renovation franchise networks
  • Water purifier and RO service franchises
  • Sofa, carpet and mattress cleaning franchises
  • Multi-service home care brands with territory franchisees

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the brand or the franchisee pay for ads?
That is set in your franchise terms. Whichever model you use, run the ads from brand accounts with territory targeting so the creative and numbers stay consistent.
Which channel should we start with?
Start with the one nearest to booking: search and map listings for residents, and search for candidates. Add social and messaging once the booking route works.
Do we need an agency in every city?
No. One plan run centrally with territory targeting is simpler and keeps the brand uniform. Local knowledge enters through franchisee input on localities and offers.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for home service franchise networks

Everything else we would do for you.

Closest to this: strategy and research

Also for home service franchise networks

Or start from the overview: sales and marketing for home service franchise networks.

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