Skip to content
GullySales
Tell us what you need

InsurTech startups · Other

Make insurance easy to buy without making any promise the policy cannot keep.

A startup in Pune sells health cover to gig workers through WhatsApp. A delivery rider sees an ad, taps a link, types an age and a city, and gets a quote. Then the rider asks whether parents are covered, and the message sits unanswered. By evening the agent down the lane has the sale.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

In one paragraph

An InsurTech startup uses software to sell, price, service or settle insurance, working as a corporate agent, broker, web aggregator or technology partner to an insurer. Its buyers are individuals, employers or insurers. GullySales builds the quote follow-up and the employer pages, with wording your compliance officer has signed off.

Insurance is bought on a conversation, not a click. The buyer needs to understand what is covered, what is excluded and who pays when the claim comes. A young company can have a clean app and a thin human follow-up, and that gap can decide the sale. The marketing work is to bring the right person in. The sales work is to answer the question that sits behind the quote.

Last updated 18 Oct 2026.

How buyers decide

How InsurTech startups are chosen.

An individual buyer asks a family member, a friend or the agent they know, then compares premiums on an aggregator. Trust in the insurer's name, how claims are handled and whether a person will pick up when something goes wrong decide the final choice. Some buy on a call after the form, not on the form.

Employers buying group cover look at the broker's reputation, the claims support for staff and the insurer panel. Insurers choosing a technology partner ask for security proof and integration effort. Insurance sales and advertising are regulated by IRDAI, and rules on what may be said about benefits, returns and testimonials change, so each page is checked by your compliance officer.

The problem

What usually goes wrong for InsurTech startups.

What owners tell us on the first call, in their words.

  • “People get a quote and vanish”

    They compare and move on, and nobody calls them within the window when they are still thinking.

  • “Our team cannot answer the follow-up question”

    The first query about exclusions or a parent's cover reaches someone who has to ask a senior, so the buyer goes elsewhere.

  • “Compliance holds up every campaign”

    Copy goes back and forth for days because no one wrote down what is allowed in an ad, a reel or a WhatsApp message.

  • “We pay a lot for leads that are already on three other apps”

    The same person has been called by every aggregator, and our cost per sale keeps rising.

  • “Employers do not trust a young company with staff cover”

    The HR head asks about claims support and a named relationship manager, and the website has neither.

  • “Renewals slip”

    Policies lapse because nobody reminds the customer in a way they will act on.

What we do

What we do for InsurTech startups.

Everything included for InsurTech startups.

  1. A quote follow-up routine

    A record of everyone who requested a quote, with a call and WhatsApp sequence set against your own drop-off points, and a script for the follow-up questions your callers hear.

  2. A compliance wording sheet

    A short list of phrases allowed and not allowed in ads, pages and messages, drafted with your compliance officer and handed to each person who writes for you.

  3. An employer page and pack

    A page and document for HR heads on how group cover is set up, who handles claims and what a staff member does on the first day of a hospital stay.

  4. Renewal and lapse messaging

    Reminders in the customer's language, sequenced across calls and WhatsApp, with a clear route to pay.

  5. A claims story you may share

    A process description of how a claim moves, what documents are needed and who helps, with no customer's name unless they have agreed in writing.

How the result is measured

  • Quotes against policies sold
  • Cost per policy by channel
  • Follow-up questions logged and answered
  • Group enquiries from employers
  • Renewals on time against due
  • Lapses and reasons recorded

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for InsurTech startups

Each has its own page: what it involves for InsurTech startups, what you get, and what it is measured on.

Worth a page and a campaign of their own

Follow-up after the quote · Human answers to coverage questions · Compliance-checked ad and message wording · Employer and group cover pages · Renewal reminders that work · Partner channels: merchants, apps, employers · Claims support as proof of trust · Cost per policy sold, not per lead

Priority campaigns

Campaigns for what InsurTech startups most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Gig-worker cover through platforms and associations

    Reach delivery and cab workers through their unions, apps and local leaders with a short Hindi, Kannada or Tamil explanation and a WhatsApp sign-up.

  • Employer group cover outreach

    Approach HR heads at growing companies with a note on claims handling and a comparison of options.

  • Renewal drive

    Contact customers before policy dates with reminders by their preferred channel, and call those who did not respond.

  • Merchant and app embedding pilot

    Offer cover at the point of sale through one partner, such as a two-wheeler dealer or a rental app.

Beyond search

Where we reach buyers of InsurTech startups, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • HR heads and founders of growing companies

    The person who arranges group cover at a growing company. A named claims contact and a one-page process note matter more to them than a brochure.

  • Gig platforms, unions and driver associations

    Workers who earn through an app or a vehicle, reachable through unions, association leaders and the platform's own support channels.

  • Dealers, merchants and app builders

    A two-wheeler dealer, a rental app or a loan platform meets a customer when cover is relevant. The partner pitch and the offer wording are drafted for that moment of sale.

  • Insurers and their partnership teams

    For technology partners, product and distribution heads, approached with a data-backed pack.

  • Community and welfare groups

    Apartment associations, co-operatives and caste or professional bodies that organise cover for members.

Who it is for

This is written for these InsurTech startups.

  • Online health and term insurance seller startups working as corporate agents or brokers
  • Micro-insurance startups for gig and blue-collar workers
  • Embedded insurance startups selling through apps and merchants
  • Group health and employee benefits platform startups
  • Motor and two-wheeler insurance renewal startups
  • Claims-processing and policy-servicing technology startups
  • Insurance comparison and advisory startups
  • Parametric and crop insurance technology startups

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for InsurTech startups

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Brief and call listening

    We read your brief and listen to a sample of quote follow-up calls to see what buyers ask.

  2. 2

    Mark the drop points

    Find where people leave: before the quote, after it, at payment or at renewal.

  3. 3

    Write inside the rules

    Wording sheet, follow-up scripts and employer materials, all approved by your compliance officer.

  4. 4

    Test two channels

    A small run through one partner channel and one paid channel, tracked to policy sold.

  5. 5

    Keep what sells policies

    Drop channels that bring quotes and no policies, and widen those that bring renewals as well.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions InsurTech startups ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can an ad say a plan is the cheapest or the best?
Comparative and superlative claims about insurance are tightly controlled, and rules differ by product and change over time. Put each such line to your compliance officer and your insurer partner, and keep their sign-off on file.
Do you sell policies for us?
We run the enquiry and follow-up work. Policy sales by your licensed team or partner stay with the licensed people.
Why is our cost per lead low and our sales so thin?
Check whether the same leads are also sold to other sellers, and whether your callers can answer the second question. We measure cost per policy and fix the follow-up first.
Can you use customer stories?
Only with written consent and within IRDAI rules. We prefer process explanations over testimonials.
Do we need to disclose commission or insurer details on our pages?
Disclosure duties depend on whether you act as an agent, broker or aggregator, and rules differ by body and change. Ask your compliance officer or legal adviser which details must appear and where, and write them into the wording sheet.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Part of Other. See the other industries in the sector.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need