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InsurTech startups · Social media

Explain insurance in short, honest posts that never promise what a policy cannot pay.

Social media marketing for an InsurTech startup means short explainers, claims-process posts and partner content on the platforms your buyers use, written inside insurance advertising rules. GullySales plans the posts with your compliance officer and connects the replies to your follow-up.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for InsurTech startups

Sales and marketing for InsurTech startups, the overview.

Last updated 18 Oct 2026.

For InsurTech startups

Where it usually goes wrong, and what we would do.

  • “A reel is read in seconds, a policy is not”

    Insurance needs more words than a reel allows, and a clipped line can mislead. Use posts to explain one idea, such as what a waiting period means, and send the viewer to a page or a person for the rest.

  • “Comments are where the questions are”

    A viewer asks whether a parent is covered, in public, and a slow or vague reply is seen by everyone. Someone needs the answers to common questions in writing and the authority to hand the rest to a licensed person.

  • “Testimonials carry risk in this trade”

    A happy customer's words can be read as a promise about claims. Insurance rules limit what may be said about benefits and experiences, so prefer process posts over stories and confirm anything else with your compliance officer.

  • “Each platform reaches a different buyer”

    Working professionals, gig workers and HR heads do not sit on the same platform. Choose one or two where your actual buyers are, and check the platform's current rules on insurance advertising.

What we do

What we deliver for InsurTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Explainer post series

    A set of single-idea posts on terms such as co-pay, waiting period and exclusions, in plain words.

    Result: Each post is written to one approved idea.

  2. Claims-process content

    Posts and short videos showing the documents and steps in a claim, with no customer named without written consent.

    Result: A viewer sees how a claim moves before buying.

  3. Reply library

    Written answers to the questions that arrive in comments and messages, with a rule for when to pass to a licensed person.

    Result: A responder works from a sheet, not memory.

  4. Compliance review step

    A route from draft to approval with your compliance officer, with the approved wording kept on file.

    Result: Every published post has a sign-off behind it.

  5. Platform choice note

    A short note on which platforms suit which buyer type and why.

    Result: You know where to post and where not to.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these InsurTech startups.

  • Online health and term insurance seller startups working as corporate agents or brokers
  • Micro-insurance startups for gig and blue-collar workers
  • Embedded insurance startups selling through apps and merchants
  • Group health and employee benefits platform startups
  • Motor and two-wheeler insurance renewal startups
  • Claims-processing and policy-servicing technology startups
  • Insurance comparison and advisory startups
  • Parametric and crop insurance technology startups

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we use influencers?
Yes, but their words count as your advertising. Brief them in writing, give them approved wording only, and check the platform's current rules and your compliance officer's view first.
Should we post about every policy?
No. Post about the ideas buyers struggle with. A feed of product announcements teaches the viewer nothing about how cover works.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for InsurTech startups

Everything else we would do for you.

Closest to this: content and social

Also for InsurTech startups

Or start from the overview: sales and marketing for InsurTech startups.

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