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InsurTech startups · Lead generation

Bring in buyers who want cover, not people who only want to compare a premium.

Lead generation for an InsurTech startup means finding individuals, employers or partner apps who have a real reason to buy cover, then capturing them with consent. GullySales works on which sources bring policy buyers, which bring only quote requests, and how each enquiry is recorded.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for InsurTech startups

Sales and marketing for InsurTech startups, the overview.

Last updated 18 Oct 2026.

For InsurTech startups

Where it usually goes wrong, and what we would do.

  • “A quote request is not yet a buyer”

    The same person fills a form on several comparison sites in one evening. A form fill tells you someone was curious about a premium. It does not tell you the person has a family to cover or a renewal date coming. Sorting the two is the first job of lead generation.

  • “Partner channels bring a different kind of lead”

    A merchant app, an employer or a union sends people who already trust the sender. These buyers ask different questions from a paid-ad visitor, and they need their own landing page and their own follow-up. Mixing them in one pool hides which channel is working.

  • “Consent has to be on record”

    A lead you may not call is a cost, not an asset. Where the permission was given, in what words and for which product should sit beside each name. Marketing rules for insurance and for calls differ by body, so your compliance officer should approve the form wording.

  • “Cost per lead flatters the wrong source”

    A cheap source can send leads that every other seller already holds. Counting policies sold per source, rather than forms filled, shows where the money should go.

What we do

What we deliver for InsurTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Source map by product

    A sheet listing each way a buyer reaches you for health, term, motor or group cover, with the questions each source asks.

    Result: You can see which sources feed which product.

  2. Consent-aware enquiry form

    A short form with plain wording about calls and WhatsApp, approved by your compliance officer before it goes live.

    Result: Each record shows what the person agreed to.

  3. Employer enquiry route

    A separate page and form for HR heads asking about group cover, routed to a named person.

    Result: Employer enquiries never land in the individual queue.

  4. Partner landing pages

    One page per merchant, app or association, in the language its users speak.

    Result: Each partner has its own link to track.

  5. Policy-sold tracking

    A report that connects each source to quotes, calls and policies sold.

    Result: Spend can be compared by policies, not forms.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these InsurTech startups.

  • Online health and term insurance seller startups working as corporate agents or brokers
  • Micro-insurance startups for gig and blue-collar workers
  • Embedded insurance startups selling through apps and merchants
  • Group health and employee benefits platform startups
  • Motor and two-wheeler insurance renewal startups
  • Claims-processing and policy-servicing technology startups
  • Insurance comparison and advisory startups
  • Parametric and crop insurance technology startups

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we buy leads from aggregators?
It depends on your cost per policy, which only your own records show. Test a source on a small run, track it to policy sold, and compare it with a partner channel before committing more spend.
Can you promise a number of leads?
No. Leads depend on your product, your partners and your consent wording. We set up the sources and the tracking, then report what each one brought.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for InsurTech startups

Everything else we would do for you.

Closest to this: leads and follow-up

Also for InsurTech startups

Or start from the overview: sales and marketing for InsurTech startups.

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