Mineral export companies · Lead generation
Find importers who buy your mineral and grade, and sort them from casual senders.
Lead generation for a mineral exporter means reaching importers, plants and agents abroad who already buy the ore, block or powder you ship, and recording who asked for what. GullySales works on the buyer list, the first note and the enquiry record that separates a serious importer from a price-collector.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For mineral export companies
Where it usually goes wrong, and what we would do.
“A price request is not a purchase plan”
Some overseas messages ask only for a rate on a mineral, with no quantity, port or payment method. Treat the first message as a prompt for questions, not a quote. An importer who answers the questions has told you something that a bare request never could.
“The grade decides who is a lead”
A plant that buys barytes for drilling mud wants a different specification from one that buys it for paint. A lead only counts when the mineral, grade and size you ship match what that buyer uses. Listing every buyer for every mineral fills the sheet and wastes the follow-up.
“Agents hold leads you never see”
When enquiries arrive through one or two agents, the importer behind the message stays hidden. Leads from agents should be recorded with the agent's name and the end user if known, so a later direct introduction has something to build on.
“Silence from one country is information”
If a market goes quiet after samples, the reason may be a rule change, a stock position or a better offer. Record where each lead went cold, and move effort to another country on the buyer list rather than chasing the same inbox.
What we do
What we deliver for mineral export companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Country-and-mineral buyer list
Importers, plants and agents grouped by country and by the mineral and grade they buy, with source and contact history.
Result: Each name on the list is matched to a product you ship.
Qualifying questions for the first reply
A short set of questions on quantity, destination port, payment method and end use, written to be answered in one message from another time zone.
Result: Every reply shows which enquiries are worth a sample.
Lead source tags
Each enquiry is tagged as portal, search, agent, fair or direct, so the owner can see where real importers come from.
Result: You can name the source of each importer who took a sample.
Sample-request trigger
A defined point at which a qualified importer is offered a sample, with the sheet and courier details attached.
Result: Samples go only to buyers who have answered the questions.
Cold-lead review
A regular look at enquiries that stopped replying, with a decision to retry, move market or close.
Result: No lead sits open without a next step or a closing note.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these mineral export companies.
- Barytes, bauxite and iron ore exporters
- Granite block and slab exporters
- Mica, quartz and feldspar exporters
- Industrial mineral and mineral powder exporters
- Manganese and chromite ore exporters
- Exporters shipping through merchant exporters or agents
- Mineral processors who have begun to export
- Traders who source across states and ship through one port
How it works
How the lead generation work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we send a sample to every importer who asks?
Can you promise a number of overseas leads?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for mineral export companies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for mineral export companies
Or start from the overview: sales and marketing for mineral export companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.