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Podcast production studios · Social media

Use short clips of shows you produced to show the next host what the room delivers.

Social media for a podcast studio means posting clips, room moments and host introductions where founders, coaches and communications heads already spend time. GullySales works on what goes up, in which format, and how a viewer reaches the enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for podcast production studios

Sales and marketing for podcast production studios, the overview.

Last updated 18 Oct 2026.

For podcast production studios

Where it usually goes wrong, and what we would do.

  • “A good moment from an episode is the best proof”

    A clip where a guest laughs or a host lands a point shows the sound, the framing and the editing at once. It tells a prospective host more than a caption about quality ever will.

  • “LinkedIn reaches the company buyer, Instagram the individual host”

    A marketing head scrolls LinkedIn between meetings, while a coach or author is on Instagram. Posting the same clip everywhere with the same caption wastes the difference. Write each post for the person reading it on that platform.

  • “Client clips need permission first”

    A clip carries a host's voice and sometimes a guest's face. Get written agreement from the host and, where a guest appears, from the guest before posting. Rules differ by platform, so check the platform's current rules on music and reuse.

  • “A feed of microphone photos says nothing”

    Pictures of equipment show what the studio owns, not what it makes. Posts that put an episode, a behind-the-room moment or a host's first recording in front of the viewer give them a reason to follow and message.

What we do

What we deliver for podcast production studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by platform

    A plan listing what goes on LinkedIn, Instagram and YouTube, with the format and purpose of each post.

    Result: The team knows what to post on each platform and why.

  2. A clip permission form

    A short form a host and guest sign before the studio posts any part of their episode.

    Result: Every public clip has a signed agreement behind it.

  3. Post templates for the studio's own work

    Templates for a new-episode clip, a room tour, a host introduction and a studio question of the day.

    Result: Posts can be made from recordings without starting from a blank page.

  4. A profile and link set-up

    Bio, pinned post and one link that leads to the sample page and the enquiry form.

    Result: A viewer can move from a clip to an enquiry in one step.

  5. A reply guide for comments and messages

    Short answers for the questions viewers ask under clips and in direct messages.

    Result: Whoever manages the account answers the same way each time.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Who it is for

This is written for these podcast production studios.

  • Hourly-rent podcast studios for independent hosts
  • Full-service production studios that edit and publish
  • Branded podcast studios for companies and startups
  • Video podcast studios with cameras and multi-guest set-ups
  • Studios inside co-working and media centres
  • Regional language podcast producers
  • Interview-show producers for authors, coaches and professionals
  • Mobile recording teams that set up at the client's office

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your audience and platforms

    We identify which platforms your specific buyers actually use and what kind of content they respond to.

  2. 2

    Audit current presence

    We review existing pages, past content performance and any gaps in consistency.

  3. 3

    Build the content calendar

    A plan is created, balancing genuine value with occasional direct offers.

  4. 4

    Implement and post

    Content is created and published consistently on the agreed schedule.

  5. 5

    Measure and optimise

    We track enquiries alongside engagement and adjust the content mix based on what actually performs.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we post full episodes on our own channel?
Post short extracts and link to the full episode on the host's channel or a listening app. Posting a whole show on the studio's channel can confuse who owns the audience, so settle that with the host first.
Do we need video to market a podcast studio?
Not to start. A clip with an audiogram and captions works on social platforms. Add video if hosts keep asking for it and you have a camera set-up you can show in a sample.
Who should run the account?
Someone who hears the recordings, because they know which moment is worth posting. A producer or editor choosing clips, with someone else handling captions and replies, suits a small studio.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for podcast production studios

Everything else we would do for you.

Closest to this: content and social

Also for podcast production studios

Or start from the overview: sales and marketing for podcast production studios.

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