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PropTech startups · Other

Sell to the broker, the builder and the buyer without confusing any of them.

A two-year-old startup in Bengaluru lists rental flats with verified photos. Owners love it. Tenants find it. But the fee is paid by the broker who lists, and brokers still send the same flat to a string of WhatsApp groups. The founder is pitching landlords, tenants and brokers on one homepage and each of them leaves unsure whether the site is for them.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

In one paragraph

A PropTech startup is a company that uses software to buy, sell, rent, manage or build property. It sells to audiences with different needs: developers, brokers and landlords on one side, home seekers on the other. GullySales builds a separate enquiry path for each and records which side is thin.

Property is an old business with old habits: a phone call, a site visit, a broker's word. A new product has to fit into those habits before it replaces them. The sales work is picking one side to win first, in one locality, and proving there that the product saves a broker a trip or a landlord a vacant month.

Last updated 18 Oct 2026.

How buyers decide

How PropTech startups are chosen.

A developer or a large landlord chooses a software vendor through the sales head or the CRM manager, who has seen what happens when leads from portals go uncalled. A demonstration with their own project data, a reference from another developer and a plain statement of what the integration with their CRM involves carry the decision.

A broker or small owner picks whatever saves effort this week. A tool that is fast on a phone, works in WhatsApp and does not ask them to retype listings gets used, the rest do not. A home seeker compares the listing against what they saw on 99acres or MagicBricks and trusts what looks verified. RERA claims get checked against the state authority record, so the page must match it.

The problem

What usually goes wrong for PropTech startups.

What owners tell us on the first call, in their words.

  • “We have users on one side but not on the other”

    Tenants arrive and there are not enough verified flats, or flats are listed and nobody enquires. The marketing budget is split across both and works for neither.

  • “Brokers say yes and then use WhatsApp groups as before”

    Training was a single call. Nobody follows up when a broker drops off after the first listing.

  • “Developers want a demo with their own project”

    The sales deck shows an imaginary tower. The sales head wants to see their own inventory and site visit flow.

  • “Portal costs eat the margin”

    Paid portal listings are eating the budget, and nobody has worked out the cost of an enquiry that turned into a site visit.

  • “Site visits get booked and not attended”

    Home seekers say yes on a call and do not turn up, and nobody reminds them or asks why.

  • “We cannot state what we do and do not verify”

    The website says verified listings. The buyer asks what was verified, by whom, and the answer is vague.

What we do

What we do for PropTech startups.

Everything included for PropTech startups.

  1. A one-locality launch plan

    One micro-market, such as HSR Layout or Whitefield, with a target list of brokers, landlords and housing societies and a plan for who is approached first.

  2. A broker follow-up routine

    A record of every broker who signed up, the listings they added, and calls and WhatsApp messages for the ones who stopped.

  3. A developer demo kit

    A demo flow built on the developer's own project, a one-page integration note and a reference-call list from developers you may name.

  4. Site-visit and no-show handling

    Confirmation, reminder and rebooking messages, and a short call script for people who did not turn up.

  5. A claims page for verification

    A plain statement of what you check on a listing, what you do not, and how a buyer can check the RERA record themselves.

How the result is measured

  • Brokers onboarded against brokers who listed twice
  • Listings live in the launch locality
  • Enquiries per listing
  • Site visits booked and attended
  • Developer demos held and pilots started
  • Cost per activated landlord or broker

Recorded as a baseline before work starts, so every later report has an honest comparison.

Every service, written for PropTech startups

Each has its own page: what it involves for PropTech startups, what you get, and what it is measured on.

Worth a page and a campaign of their own

Choosing the first locality and the first side to win · Broker onboarding and repeat listing · Developer demos on their own project data · Site-visit booking and reminder flow · Verified listing claims that match the record · Landlord and housing-society outreach · Integration with developer CRMs · RERA-aware project and listing copy

Priority campaigns

Campaigns for what PropTech startups most want to sell.

Each one planned around when your buyers decide, and measured against the baseline.

  • Broker-first rental launch in one area

    Visit brokers' offices, run a WhatsApp group with listing prompts, and give a local landlord a vacancy report that shows enquiries received.

  • Housing society outreach

    Approach resident welfare associations and apartment managers with a property management demo and a local reference.

  • Developer pilot for one project

    Offer a limited pilot to a single project with a clear measure agreed in writing, such as site visits booked from digital enquiries.

  • Festival-week buyer push

    Around Akshaya Tritiya and Dussehra, when home buyers act, run search ads and remarketing to people who viewed listings.

Beyond search

Where we reach buyers of PropTech startups, beyond Google.

Search matters, but it is rarely the only way this industry's buyers find a supplier.

  • Brokers and channel partners

    Active brokers, listed by locality and approached in the WhatsApp groups they already use.

  • Developers and their sales heads

    Developers with a launch coming up, approached through the person who owns the sales numbers rather than the marketing desk.

  • Housing society managers

    RWA secretaries and facility managers put a new tool before the managing committee, so the first society gets a committee note it can table as written.

  • Banks and loan officers

    A loan officer meets the buyer at the moment of decision, which makes a referral link and a short explainer worth leaving with them.

  • Interior and relocation service providers

    Companies that meet a family when they move can point them to your product, and we agree what each side gets.

Who it is for

This is written for these PropTech startups.

  • Property listing and discovery platform startups
  • Rental and co-living platform startups
  • Property management software startups for landlords and housing societies
  • Developer CRM and sales automation startups
  • Construction-tech and project management startups for builders
  • Home loan and property documentation startups
  • Virtual tour, 3D and drone survey startups
  • Fractional and co-investment property platform startups under a regulated structure

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

How the work runs for PropTech startups

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the brief and the marketplace balance

    We read your brief, count supply and demand in each locality and record the baseline.

  2. 2

    Pick a side and a place

    One locality and one customer type to win first, with the reasons written down.

  3. 3

    Build the entry points

    Landing pages for each audience, a broker onboarding path and a developer demo flow.

  4. 4

    Contact and follow up

    Outreach to the first list, with every conversation recorded and every drop-off called.

  5. 5

    Read the results and move

    Compare localities and channels, then expand into the area where supply and demand both held.

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions PropTech startups ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which side of the marketplace should we win first?
Start with the side that is harder to find, which is supply: brokers or landlords with real listings, since a home seeker needs something worth seeing. Your own numbers confirm or overturn that before the choice is made.
Can you write about RERA-registered projects?
Yes, using only the registration details the developer gives and the authority record shows. Rules differ by state and change, so check with your own legal adviser.
Do you run ads on 99acres or MagicBricks for us?
We can plan the spend and track what comes back, though the listing fees go to the portal. We compare the enquiry cost there with your own channels.
We sell to developers. Should the website talk to home buyers too?
Keep them apart. A developer should land on a page about sales operations, not on a flat search box.
What do you need from us first?
Start with the requirements brief and a count of users on each side of your marketplace. You hear back with a call, then a written scope.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and we tell you which applies to you after we have spoken. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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