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PropTech startups · Content marketing

Write the answers a landlord, a builder and a broker keep asking before they buy.

Content marketing for a PropTech startup is the writing of guides, comparisons and explainers that answer what each side of the property trade asks before choosing a product. GullySales works on what to write for which reader and how each piece leads to a demonstration or a listing.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for PropTech startups

Sales and marketing for PropTech startups, the overview.

Last updated 18 Oct 2026.

For PropTech startups

Where it usually goes wrong, and what we would do.

  • “A builder wants a comparison, not a brochure”

    A sales head choosing a CRM wants to know how it connects to the existing tools, who does the data migration and what happens to a lead that arrives at night. A page that answers these in plain words is read to the end.

  • “A landlord wants the vacancy problem explained”

    The owner of a flat that sits empty cares about the weeks without rent. A guide on how listings, photographs and screening shorten or lengthen that gap speaks to the problem before the product is mentioned.

  • “Housing societies read as a committee”

    A managing committee reads a proposal together, sometimes on WhatsApp. A short explainer on what the software does for dues, complaints and visitor records, with a local reference, travels through the group better than a long deck.

  • “Content about the law ages badly”

    Posts on RERA, rent agreements or stamp duty go out of date as state rules change. Write about how your product records the details and send the reader to the authority or an adviser for the rule itself.

What we do

What we deliver for PropTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by reader

    Topics matched to developers, brokers, landlords, societies and home seekers, each with the question it answers.

    Result: A list of topics, each tied to a named reader and a question.

  2. Comparison and integration pages

    Plain pages on how your product fits with a developer's CRM and with the listing portals already in use.

    Result: Pages a sales head can forward to a colleague unedited.

  3. A landlord vacancy guide

    A guide on what shortens or lengthens an empty flat's gap, ending in a way to list.

    Result: A published guide with a listing link at the end.

  4. A society proposal explainer

    A short, shareable summary for a committee, covering what the software handles and what it does not.

    Result: A one-page explainer written to be read in a group chat.

  5. A review rule for legal content

    A rule that every post touching a regulation points to the authority and is checked by your adviser first.

    Result: A review step recorded for each such post.

  6. A refresh list

    A list of published pieces with the date each should be rechecked against current rules.

    Result: A sheet naming each piece and its next check.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Who it is for

This is written for these PropTech startups.

  • Property listing and discovery platform startups
  • Rental and co-living platform startups
  • Property management software startups for landlords and housing societies
  • Developer CRM and sales automation startups
  • Construction-tech and project management startups for builders
  • Home loan and property documentation startups
  • Virtual tour, 3D and drone survey startups
  • Fractional and co-investment property platform startups under a regulated structure

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
What should we write first?
Start with the question that your sales calls keep returning to. If developers ask about integration, write that first. We read your call notes and pick the piece that answers the doubt raised the greatest number of times.
Can we write about RERA?
Yes, about how your product records registration details. Do not restate the law itself; rules differ by state and change, so point readers to the authority and check with your own adviser.
Do we need a blog?
A blog is one place for the writing, not the goal. What matters is that each audience has a page that answers its question and leads to a clear next step.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for PropTech startups

Everything else we would do for you.

Closest to this: content and social

Also for PropTech startups

Or start from the overview: sales and marketing for PropTech startups.

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