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PropTech startups · Search engine optimisation

Be the page a broker, a builder or a home seeker finds when they search.

SEO for a PropTech startup is the work of making your site appear when people search for property software, rental listings or a locality's flats. GullySales works on the pages, the wording and the technical setup so each audience lands on a page written for it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for PropTech startups

Sales and marketing for PropTech startups, the overview.

Last updated 18 Oct 2026.

For PropTech startups

Where it usually goes wrong, and what we would do.

  • “Three audiences type three different searches”

    A developer looks for sales CRM for real estate, a landlord for rent management software, a tenant for flats in a named locality. One homepage cannot answer all three, so each search needs its own page with its own words.

  • “Locality pages are thin when they are copied”

    A page for every micro-market that repeats the same paragraph with a new name gives the searcher nothing. A page earns its place when it holds real listings, real brokers or a real fact about that area that you can stand behind.

  • “Listing pages expire and leave dead links”

    Flats get rented, projects sell out. If every sold listing turns into an error page, search engines read a site full of broken ends. Each expired listing needs a rule: redirect, show similar homes or mark as let.

  • “Verified claims are read by search and by buyers”

    If the page says verified, the buyer expects to find what was verified. A short explanation page linked from every listing makes the claim checkable and gives search engines the plain description to match against.

What we do

What we deliver for PropTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A search map by audience

    A list of the phrases developers, brokers, landlords and home seekers use, matched to the page that should answer each.

    Result: A sheet pairing each phrase with a named page.

  2. A locality page standard

    A template listing what a locality page must contain before it is published, such as live listings and a checked local fact.

    Result: A written standard that stops thin pages being published.

  3. An expired-listing rule

    A set rule for what happens when a flat is let or a project closes, applied across the site.

    Result: No sold listing ends in an error page.

  4. A technical review of the site

    Page speed on a phone, crawl errors, duplicate pages and how listings are structured for search.

    Result: A list of faults found, ordered by what blocks search the worst.

  5. A verification explainer page

    A plain page on what you check on a listing and what you do not, linked from every listing page.

    Result: One page a buyer can read to understand the word verified.

  6. Search reporting by audience

    Visits and enquiries from search, split into developer, broker, landlord and home seeker pages.

    Result: A report that shows which audience search is working for.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Who it is for

This is written for these PropTech startups.

  • Property listing and discovery platform startups
  • Rental and co-living platform startups
  • Property management software startups for landlords and housing societies
  • Developer CRM and sales automation startups
  • Construction-tech and project management startups for builders
  • Home loan and property documentation startups
  • Virtual tour, 3D and drone survey startups
  • Fractional and co-investment property platform startups under a regulated structure

How it works

How the search engine optimisation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we write a page for every locality?
Only for the localities where you hold real listings or have brokers on board. A page with nothing behind it does not help the searcher, and it dilutes the rest of the site.
Will SEO beat the big property portals?
Not on their own ground. You compete where they are weak: a narrow locality, a product search such as rental management software, or a clear explanation of your verification. We aim at those.
How do we handle listings that expire?
Decide the rule once. A let flat can point to similar homes in the same locality, a closed project can redirect to the developer page. We write the rule and apply it across the site.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for PropTech startups

Everything else we would do for you.

Closest to this: search and visibility

Also for PropTech startups

Or start from the overview: sales and marketing for PropTech startups.

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