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Scrap recycling companies · Lead generation

Bring in factories with scrap to sell and mills with orders to fill.

Lead generation for a scrap yard means two enquiry routes: sellers who hold metal to clear, and buyers who want graded material. GullySales works on both routes, so a stores manager and a mill purchase head can each find you and reach a person who answers.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for scrap recycling companies

Sales and marketing for scrap recycling companies, the overview.

Last updated 18 Oct 2026.

For scrap recycling companies

Where it usually goes wrong, and what we would do.

  • “The seller and the buyer are different leads”

    A stores manager asking for a pickup and a foundry buyer asking for a lot need different pages, different replies and different people on your side. Mixing them into one enquiry form loses both.

  • “A plant remembers who lifted last time”

    Once a factory has seen a clean weighbridge slip and a payment on the promised day, it calls the same yard again. A lead from an estate you already serve is worth more than a cold search, so the first lift deserves care.

  • “Enquiries leak between the call and the truck”

    A rate is quoted, a pickup date is half agreed, and nobody writes it down. The seller rings the next yard. Lead generation fails at this gap far more than at the search result.

What we do

What we deliver for scrap recycling companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Separate routes for sellers and buyers

    One path for factories and contractors who want scrap lifted, and another for mills and foundries who want graded lots, each with its own contact and reply.

    Result: Every enquiry shows which route it came from.

  2. Metal-wise landing pages

    A page each for MS scrap, aluminium, copper and brass, cable scrap and factory clearance, naming the lot sizes you lift and the areas you cover.

    Result: A stores manager can see that you buy the metal the plant has.

  3. A quote log

    A sheet recording rate, quantity, pickup date and who spoke to the seller, with a flag on every quote not yet confirmed.

    Result: Unconfirmed quotes appear in one list for a second call.

  4. Factory outreach list

    Plants in your industrial belts, with the stores or purchase contact where it is known, built from public listings and your own lifting history.

    Result: A list of scrap-generating plants with a named contact to approach.

  5. Source tagging on every lift

    Each load is tied to the call, search, bid or introduction that produced it.

    Result: You can see which source produced a repeat seller.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these scrap recycling companies.

  • Ferrous scrap yards supplying re-rolling mills and induction furnaces
  • Non-ferrous metal recyclers handling copper, brass, aluminium and zinc
  • Factory scrap contractors who clear offcuts, turnings and rejects from industrial estates
  • Demolition and dismantling contractors selling structural steel
  • Auto scrap and end-of-life vehicle dismantlers
  • Cable and wire stripping and copper recovery units
  • Aluminium and brass melters who convert scrap into ingots
  • Organised kabadiwala networks collecting household and shop scrap for onward sale

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase factories or mills first?
Start with the side where your yard has room. If trucks stand idle, work on sellers. If you hold stock and lack buyers, work on mill and foundry outreach. We set the order after talking through your yard.
Can lead generation lift the rate we pay or get?
No. Rates follow the market. Lead generation puts more sellers and buyers in front of you and makes sure each one gets an answer, so you can compare more offers before you commit.
How do we know a lead was real?
Each enquiry is logged with its source, the metal and the outcome. A lead counts when a quote went out, and a lift counts when a weighbridge slip exists for it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for scrap recycling companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for scrap recycling companies

Or start from the overview: sales and marketing for scrap recycling companies.

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