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TravelTech startups · Digital marketing

Spend where a traveller is deciding, and stop where the bookings never come.

Digital marketing for a TravelTech startup is the combined use of search, social, messaging, email and partner channels to bring travellers and suppliers into the booking path. GullySales works on choosing the channels, timing them to the travel season and counting paid bookings against spend.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for TravelTech startups

Sales and marketing for TravelTech startups, the overview.

Last updated 18 Oct 2026.

For TravelTech startups

Where it usually goes wrong, and what we would do.

  • “The season decides the channel mix”

    Before a long weekend, search and messaging catch people ready to book. Weeks earlier, reels and guides plant the idea. After the peak, email and WhatsApp bring back past travellers. A flat monthly plan ignores this and spends the same on a quiet week as on a busy one.

  • “Clicks from big-site territory are expensive and thin”

    Bidding on broad destination terms puts a young company against well-funded platforms. A narrower ad for a specific route, group type or workation stay costs less attention to win and reaches a reader who is closer to a decision.

  • “The ad promise must match the trip”

    An ad that shows a luxury villa and a landing page that lists a basic stay sends a refund request, not a booking. The route, the stay and the price in the ad should match the page, the reply and the experience on the trip.

  • “Corporate and leisure need separate budgets”

    A company planner reached through a professional network and a weekend traveller reached through reels respond to different cues, and the sales cycles differ. Pooling the budget hides which side is paying back, so each should be tracked on its own.

What we do

What we deliver for TravelTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A season-based channel plan

    A year plan that marks which channels carry the load before each peak and in each quiet period.

    Result: A dated plan shows where spend and effort go in every period.

  2. Search and reel campaigns for narrow offers

    Campaigns built around a single route, theme or traveller type, with the landing page and reply routine ready.

    Result: Each campaign has a page, an offer and a reply route before it starts.

  3. A corporate outreach track

    A separate set of messages and pages for HR heads and travel managers, with its own tracking.

    Result: The corporate side has its own list, pitch and result count.

  4. Conversion tracking to paid booking

    Tracking that follows an enquiry from its source to the paid booking and the review.

    Result: The owner reads cost per booking by channel and route.

  5. A channel review after each season

    A written comparison of what each channel produced, with a list to keep, change or drop.

    Result: A list of channels to continue and channels to stop.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Who it is for

This is written for these TravelTech startups.

  • Curated weekend and holiday package startups
  • Online stay, homestay and hostel booking startups
  • Corporate travel and expense management startups
  • Activity, experience and local-guide marketplace startups
  • Pilgrimage and group-tour startups
  • Car rental, self-drive and bus ticketing startups
  • Travel visa and documentation service startups
  • Workation and long-stay startups

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the digital marketing work runs

  1. 1

    Understand the objective

    We agree the one thing this campaign needs to achieve before choosing any channel.

  2. 2

    Audit available channels

    We assess which channels are realistic to run well within the budget and timeline.

  3. 3

    Strategise the central idea

    One message and offer is developed that will work across every planned channel.

  4. 4

    Implement across channels

    Each channel receives its own adapted version, launched on a shared timeline.

  5. 5

    Measure as one campaign

    Results from every channel are combined into a single report against the original objective.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How much should a startup spend on ads?
Set it by what a booking is worth to you and what you can serve well, not by what a competitor spends. We start small on one route and widen only where the booking record supports it.
Which is better, search ads or reels?
They do different jobs. Search catches a person already looking, and reels create the interest earlier. We assign each to the part of the season where it fits and judge them by the bookings recorded.
How do we measure results across so many channels?
Give every enquiry a source at first contact and carry it through to the booking. The tracking sheet or CRM then shows each channel's paid bookings. Without that step, the numbers are only clicks.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for TravelTech startups

Everything else we would do for you.

Closest to this: strategy and research

Also for TravelTech startups

Or start from the overview: sales and marketing for TravelTech startups.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need