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VFX studios · Lead generation

Find the productions with shots to award before the bid sheet goes out.

Lead generation for a VFX studio means learning which films, series and advertisements are about to place shots, then reaching the supervisor or producer who decides. GullySales works on the project list, the introduction note and the log that links each approach to a bid request.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of photography and videography studios at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for VFX studios

Sales and marketing for VFX studios, the overview.

Last updated 18 Oct 2026.

For VFX studios

Where it usually goes wrong, and what we would do.

  • “The bid sheet goes only to studios already in the room”

    By the time a shot list is written, the supervisor has chosen the houses to send it to. A studio that first appears at that stage is asking for a seat on a closed list. The approach has to land while the production is still being crewed and the effects team is being formed.

  • “Announcements are a buyer list in plain sight”

    Film and series announcements, trade press and festival lineups name productions at the stage when the effects team is put together. A studio that reads them for buyers rather than for news ends up with titles, producers and supervisors to write to, in place of a vague hope of being remembered.

  • “Supervisors carry their shortlists to the next project”

    A supervisor who liked your cleanup work on one series takes that memory to the next feature. If nobody tracks where that person went, the one warm contact goes cold. Following people as well as productions keeps an earlier win working for the studio.

  • “A lead for compositing is not a lead for creature work”

    A producer who needs crowd extension and a producer who needs a creature have different studios in mind. The same note sent to both wastes the reel. Every lead is tagged by shot type before anything goes out, so the right sample travels with the right message.

What we do

What we deliver for VFX studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Project tracker

    A running sheet of announced and in-production titles, the producers, the effects supervisor where named, and the shot types the project is likely to need.

    Result: Each row is a production with a named person to write to.

  2. Introduction notes by shot type

    Short notes for supervisors and producers, each pointing to the one reel that matches the project in hand.

    Result: No note leaves the studio without a reel that fits its shots.

  3. Enquiry source log

    Every bid request is recorded with where it came from: a supervisor, a post house, an overseas firm, the website or a referral.

    Result: You can name the source behind each bid request.

  4. Warm contact list

    Supervisors and producers who have worked with the studio, set beside their current project and the person who last spoke to them.

    Result: Past contacts appear with their latest known project.

  5. Overseas services-firm list

    Foreign production services companies and effects houses that subcontract overflow, each with the security and pipeline details they ask for first.

    Result: A named list exists, with a ready pack for each name.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

Who it is for

This is written for these VFX studios.

  • Compositing and cleanup studios for features and series
  • Studios specialising in environments and set extension
  • Creature, character and simulation studios
  • Studios doing advertising VFX and product CGI
  • Roto, paint and prep outsourcing studios
  • Virtual production and LED-stage service providers
  • Studios offering stereo conversion and finishing
  • Boutique studios that supervise on set and deliver in post

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.

  2. 2

    Audit current sources

    We check what already brings in enquiries today, even informally, before adding anything new.

  3. 3

    Strategise the channel mix

    Content, search and paid channels are chosen based on where your buyers already look.

  4. 4

    Implement capture and follow-up

    Pages, forms and a follow-up process are built and connected end to end.

  5. 5

    Measure and optimise

    We track enquiry volume and quality and adjust the channel mix to match.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we buy a list of VFX supervisors?
A bought list goes stale as people change projects, and a stranger's cold note gives the supervisor no reason to reply. A list built from announcements and your own past credits holds people with a reason to answer. Contact only those whose professional details are public.
Does lead generation mean chasing every production?
No. Pick the productions where your shot types fit and your team has room, and approach them with the matching reel. A short list handled well suits a studio better than a long list handled loosely, and you keep the right to decline any bid.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for VFX studios

Everything else we would do for you.

Closest to this: leads and follow-up

Also for VFX studios

Or start from the overview: sales and marketing for VFX studios.

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