VFX studios · Social media
Show the breakdown, not only the finished frame, to the people who judge the craft.
Social media for a VFX studio is the use of LinkedIn, Instagram and short video to show process, credits and people to supervisors, producers and artists. GullySales works on what is posted, who it is aimed at and the permission behind each post.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
Last updated 18 Oct 2026.
For VFX studios
Where it usually goes wrong, and what we would do.
“The audience that matters is small and professional”
A post is read by supervisors, producers, post houses and artists, and by the friends of those artists. Reach among the general public gives nothing to a studio that sells shots. LinkedIn and the artist-heavy corners of Instagram are where shortlisters actually look.
“The finished frame hides the work the buyer is paying for”
A before and after of a cleanup, or a plate-to-comp breakdown, shows the problem and the solution together. A supervisor reading it judges the plate, the approach and the quality in one look. A polished still alone shows only the result, which every studio can claim.
“Release dates decide what can be posted”
A shot from a film still in production is under NDA until the client says otherwise. A studio that posts early loses the client's trust and the next bid. A calendar tied to release dates and written permission keeps the page current without that risk.
“Artists carry the studio further than the company page”
Compositors and lighters have followings of their own and are trusted by other artists and supervisors. When they share cleared work with proper credit, it travels further than a company post, and it helps with hiring too. The studio sets the rules; the artists do the sharing.
What we do
What we deliver for VFX studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Permission log
A record of every shot, the client's written clearance and the date from which it may be shown.
Result: No post goes out without a matching line in the log.
Breakdown post format
A repeatable layout for before, after and a short note on the approach, set once for LinkedIn and once for Instagram.
Result: Each breakdown post follows the same layout.
Release-linked calendar
A list of release and clearance dates for each credited project, with a post drafted for the day the work becomes public.
Result: Upcoming clearances sit beside a draft post.
Artist sharing guide
A short note for the team on what may be shared, how to credit colleagues and how to tag the production correctly.
Result: Every artist knows what is cleared and how to credit it.
Profile set-up
LinkedIn page and Instagram profile with a plain description, a link to the capability sheet and a link to the bid form.
Result: A visitor from a post reaches the bid form in a single click.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these VFX studios.
- Compositing and cleanup studios for features and series
- Studios specialising in environments and set extension
- Creature, character and simulation studios
- Studios doing advertising VFX and product CGI
- Roto, paint and prep outsourcing studios
- Virtual production and LED-stage service providers
- Studios offering stereo conversion and finishing
- Boutique studios that supervise on set and deliver in post
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should the studio be on every platform?
Can we post an unreleased film's shot with the title hidden?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for VFX studios
Everything else we would do for you.
Closest to this: content and social
Also for VFX studios
Or start from the overview: sales and marketing for VFX studios.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.