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ClimateTech startups · Digital marketing

Join search, LinkedIn, email and partners into one route from pilot to purchase.

Digital marketing for a ClimateTech startup is the combined use of search, LinkedIn, email, partner channels and a clear website to reach buyers who decide slowly. GullySales works on choosing the few channels your buyers use and recording what each one produces.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for ClimateTech startups

Sales and marketing for ClimateTech startups, the overview.

Last updated 18 Oct 2026.

For ClimateTech startups

Where it usually goes wrong, and what we would do.

  • “Pick channels by where the buyer looks”

    A plant head searches Google for a cost problem, a sustainability lead reads LinkedIn and a consultant answers a direct message. Running all of them thinly helps nobody. Choose the two or three your target buyers use and do those well.

  • “Digital supports a long sale, it does not close it”

    A page, an email or an ad starts the conversation and carries proof. The site visit and the pilot do the convincing. Planning the marketing around that handover keeps expectations realistic and the founder's time on the right accounts.

  • “Paid ads suit some problems only”

    Where buyers already search for a named cost problem, an ad and a matching page can bring in enquiries. For a new solution that nobody types into search, the money is better spent on outreach and partner introductions.

  • “A campaign without records teaches nothing”

    If enquiries are not tagged by source, you cannot tell whether the expo, the consultant or the search page produced the site visit. Tag each enquiry on arrival and read the tags before deciding where to spend.

What we do

What we deliver for ClimateTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan

    A short document naming the channels chosen for each buyer type, with the reason and the job each is expected to do.

    Result: A plan that says what each channel is for.

  2. Search and LinkedIn campaign set-up

    Campaigns built around buyer problems, pointing to matching pages and the sizing form, within each platform's current rules.

    Result: Campaigns tied to problems your buyers actually have.

  3. An email sequence for warm leads

    A short run of emails sharing a pilot note, an explainer and an invitation to a site visit.

    Result: Each warm lead receives useful material in order.

  4. Source tracking

    Tags on forms, links and phone enquiries so that every lead has a recorded origin.

    Result: Each enquiry can be traced to a channel.

  5. A review of what produced visits

    A read of the records to show which channels led to site visits and pilots, not only enquiries.

    Result: Spending decisions based on visits, not clicks.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

Each digital route reaches one buyer of a climate product at their stage.

cut electricity bill for factory
A problem page plus a search campaign, both sending to a sizing form. Use the buyer's phrase on the page.
energy auditor [city]
A partner page and outreach to consultants who advise plants. They introduce buyers who trust them.
carbon footprint reporting for exporters
A page for the finance and sustainability lead, with a short email sequence for those who download a guide.
solar and battery for hospital or campus
An industry page explaining how load and tariff shape sizing, with the sizing form.
water recycling for industry
A page naming the process and the site conditions it suits, with a form asking for the flow. State what it does not treat.

Who it is for

This is written for these ClimateTech startups.

  • Energy efficiency and monitoring technology startups
  • Carbon accounting and ESG reporting software companies
  • Solar, battery storage and rooftop energy technology startups
  • Waste-to-value, recycling and circular economy startups
  • Water recycling and effluent treatment technology startups
  • EV charging and electric fleet startups
  • Green hydrogen and biofuel technology companies
  • Agri-climate startups working on soil, residue and cold chain

Not for

It is not the right fit if.

  • The product cannot yet be sized remotely, so paid clicks would arrive and meet a form that asks for facts you cannot use.
  • No source tag exists on enquiries, so spend would not show which route brought a buyer.
  • You have no warm leads to follow with email, and a sequence would go to cold addresses.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small startup start?
With a page for the problem your pilot solved, a sizing form and a LinkedIn profile that explains the offer. Add outreach to the pilot's neighbours next. Spread across more channels only once these produce conversations.
How much should we spend on ads?
That depends on your sales cycle and margins, which we would look at together. We do not set a budget before seeing whether a search page converts. A small test on one problem tells you more than a large plan.
Do you report on results?
We share what your forms, tools and records show: enquiries, sources, visits and pilots. We do not promise leads or orders, because buyer deadlines and competitors sit outside any channel plan.
Do paid ads suit a long climate sale?
They suit problems that buyers already type into search, such as a diesel bill. For a purchase involving many people, ads bring the first visit and the record shows whether it led to a site visit. Test a small set of phrases and check the platform's current rules.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for ClimateTech startups

Everything else we would do for you.

Closest to this: strategy and research

Also for ClimateTech startups

Or start from the overview: sales and marketing for ClimateTech startups.

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