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ClimateTech startups · Social media

Use LinkedIn to put your pilot in front of the people who sign and specify.

Social media marketing for a ClimateTech startup is mostly LinkedIn: the place where sustainability heads, plant managers, consultants and investors look people up before they reply. GullySales works on the profile, the posts and the outreach that make a founder worth answering.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of saas and software companies at work in the United States

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for ClimateTech startups

Sales and marketing for ClimateTech startups, the overview.

Last updated 18 Oct 2026.

For ClimateTech startups

Where it usually goes wrong, and what we would do.

  • “The buyer opens the founder's profile first”

    Before replying to a message, a purchase head or consultant checks who sent it. A profile that says what the startup measures, at which kind of site, answers that question. A profile full of mission language does not.

  • “Posts from a real site beat posts about the planet”

    A plain note from a pilot plant, showing what was metered and what the team learned, is something a consultant can forward. A general post about climate urgency is read once and forgotten. Names appear only with written permission.

  • “Consultants and investors read the same feed”

    The same post is seen by an energy auditor who could recommend you and a funder who is checking whether you are active. Writing for the auditor's question keeps the post useful and gives the funder a true picture.

  • “Reach is not the aim”

    A small audience of plant heads, EPC firms and sustainability leads in your target cluster is worth more than a large audience of general followers. The measure is conversations with named buyers, not counts of likes.

What we do

What we deliver for ClimateTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Founder and company profile rewrite

    Headline, summary and featured section rewritten around what you measure, for which buyer and at which site.

    Result: A visitor understands the offer in one read.

  2. A post library from real work

    Posts built from pilot notes, site photographs taken with permission and answers to buyer questions.

    Result: Each post has a source in your own work.

  3. Targeted outreach messages

    Short connection and follow-up messages for sustainability heads, plant managers and consultants, each naming a reason to talk.

    Result: Messages that refer to the reader's own situation.

  4. A consultant engagement list

    A list of energy auditors and ESG consultants to follow, comment with and write to.

    Result: A named set of intermediaries you are building a relationship with.

  5. Check the platform's current rules

    Before any outreach or advertising step, we review the platform's current rules on messages and promotion and set the plan within them.

    Result: Outreach that stays inside what the platform allows.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

A LinkedIn feed for a climate startup shows the site, the equipment and the reading.

Installation day at the pilot site
A set of photographs and a short note on what was fitted and what the host asked. Use the host's name only with written permission.
What the meter showed
A post with a reading, the period and how it was measured, with the host's agreement. Say what the reading does not cover.
Founder's note on a buyer's question
A short post answering a question a plant head asked, in the founder's own words. It builds trust with buyers who open the profile first.
Consultant explainer
A post written for energy auditors and EPC firms on how the product fits into a project. They share what is clear.
Standard or policy explained
A neutral post explaining a reporting term, with a link to the issuing body. Do not claim the product meets it unless a report says so.

Who it is for

This is written for these ClimateTech startups.

  • Energy efficiency and monitoring technology startups
  • Carbon accounting and ESG reporting software companies
  • Solar, battery storage and rooftop energy technology startups
  • Waste-to-value, recycling and circular economy startups
  • Water recycling and effluent treatment technology startups
  • EV charging and electric fleet startups
  • Green hydrogen and biofuel technology companies
  • Agri-climate startups working on soil, residue and cold chain

Not for

It is not the right fit if.

  • The founder's profile still says little about the product, and posts would send buyers to an empty page.
  • You have no site data you may share, so posts would turn to claims about the planet instead of the plant.
  • No one will answer messages from consultants and buyers who reply to a post.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should the founder or the company post?
Both, for different reasons. The founder's posts carry the story and the pilot lessons; the company page holds the formal material. Buyers reply to people, so the founder's profile is the one that opens doors.
Is Instagram or YouTube worth it?
A short site walkthrough on YouTube suits a buyer who wants to see equipment running. Instagram suits consumer-facing products such as EV charging for the public. For plant buyers, LinkedIn is where we begin.
Can we post our savings figures?
Only figures you can show from a site, with the period and method stated and the host's written permission. We do not round up or borrow numbers, and we avoid any claim of certification you do not hold.
What should we avoid claiming in a post about emissions?
Avoid broad claims about the planet and give only what a measured site shows, with the method stated. Environmental claims are scrutinised, and an overreach harms a young brand. Check the platform's current rules and any advertising standards that apply to environmental statements.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for ClimateTech startups

Everything else we would do for you.

Closest to this: content and social

Also for ClimateTech startups

Or start from the overview: sales and marketing for ClimateTech startups.

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