FinTech startups · Digital marketing
Judge every channel by who completes verification, not by who clicks.
Digital marketing for a FinTech startup covers search, ads, social, email and WhatsApp used together to bring in verified customers. The measure that matters is the person who transacts. GullySales plans the channels, tracks them to that point and advises on where the spend should move.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What digital marketing means
Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.
Last updated 18 Oct 2026.
For FinTech startups
Where it usually goes wrong, and what we would do.
“Cost per install hides the real cost”
An ad that brings cheap installs can bring nobody who finishes KYC. The report that stops at installs rewards the wrong channel and the board keeps asking why costs climb.
“Financial ads face stricter review”
Platforms treat money products carefully and their rules change, so check the platform's current rules. A rejected ad costs time and sometimes the account, which is why wording is settled before launch.
“Channels work in sequence”
A merchant may see a post, search the company name, read the trust page and then take a call. Counting only the last click gives credit to the wrong channel.
“A non-ad channel is the board's request”
When paid cost climbs, owners ask for another route. Referral from accountants, search and partner co-marketing take longer to build but do not charge per click.
What we do
What we deliver for FinTech startups.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A channel plan by buyer type
Which channels reach merchants, finance heads and partners, and what each is asked to do.
Result: A plan that gives every channel one job.
Tracking from install to transaction
Setup that links ad source, sign-up stage and first payment in one view.
Result: A report showing verified customers by channel.
Ad wording checked with compliance
A claims list and a review step before any financial ad is submitted.
Result: Ads that carry an approved line, not a hopeful one.
A referral and partner channel
Material and routes for CAs, distributors and partner co-marketing.
Result: A channel that does not charge for every click.
A spend review
A look at which channels brought verified customers and where spend should move.
Result: A recommendation grounded in your own record.
How the result is measured
- Enquiries across channels
- Cost per enquiry overall
- Channel mix by contribution
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches your buyers type
The searches that start a sign-up, and the page that must be ready for each.
- collect upi payments for my shop
- A merchant landing page with a sign-up that works on a phone and lists the documents before the first field.
- corporate card for startup finance team
- A finance head's page with the approval flow shown and a route to ask for a demo.
- salary account for gig workers
- A page naming the partner bank and what the account does and does not include, in the worker's language.
- send money abroad for exporters
- A remittance page stating which entity holds the licence and what documents an exporter keeps ready.
- lending api for nbfc
- A partner page with an integration summary and a route to the person who handles risk and compliance questions.
Who it is for
This is written for these FinTech startups.
- Payment gateway and UPI collection startups for small merchants
- Digital lending and credit-line startups working with an NBFC or bank partner
- Accounting, invoicing and bill-payment tools for MSMEs
- Expense, payout and corporate-card startups for finance teams
- Wealth and investing app startups working under a licensed entity
- Neobanking and salary-account startups for gig and blue-collar workers
- Remittance and cross-border payment startups for exporters
- Regtech and KYC infrastructure startups selling to banks
Not for
It is not the right fit if.
- You cannot yet track a visitor from click to first transaction, so spend would be judged by installs
- The sign-up path fails on common phones, so paid visitors would be lost at the door
How it works
How the digital marketing work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Agree the one aim
We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.
- 2
Check what is ready
We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.
- 3
Write the idea and the message sheet
We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.
- 4
Brief every channel from the same sheet
Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.
- 5
Run on the shared calendar
Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.
- 6
Measure as one campaign
Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much should we spend on ads?
Which channel works best for FinTech?
Should we hire an agency or an in-house marketer?
Do financial ads need approval before they run?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for FinTech startups
Everything else we would do for you.
Closest to this: strategy and research
Also for FinTech startups
Or start from the overview: sales and marketing for FinTech startups.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.