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FinTech startups · Social media

Use social media to show a money product is run by real, reachable people.

Social media marketing for a FinTech startup is posting where merchants, accountants and founders already talk, to build the familiarity that money decisions need. GullySales plans what to post by buyer type and keeps every claim inside what your compliance adviser approves.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A fintech representative demonstrates a payment terminal to a shopkeeper

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for FinTech startups

Sales and marketing for FinTech startups, the overview.

Last updated 18 Oct 2026.

For FinTech startups

Where it usually goes wrong, and what we would do.

  • “Merchants watch short video, finance heads read LinkedIn”

    The shop owner and the finance head are on different platforms. Posting the same line on both reaches neither. Choose one platform per buyer and write for how that buyer reads.

  • “Faces build more trust than logos”

    A founder explaining how settlements work, or a support person answering a real question, tells a worried owner that someone will pick up the phone. A polished brand post tells them nothing.

  • “Comments about money need a careful reply”

    Someone will post that a withdrawal is stuck. A deleted comment looks like hiding. A calm reply that moves the matter to a support channel, in public view, shows the company stands behind the product.

  • “Product screens beat promises”

    A short clip of how to collect a payment or raise an invoice shows the product. It also keeps the post clear of claims about returns or approvals, which the rules restrict.

What we do

What we deliver for FinTech startups.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A platform choice per buyer type

    A written decision on where each buyer is reached, and where the startup will not post.

    Result: A short list of platforms with the reason for each.

  2. A how-it-works post series

    Plain clips and images of one task per post, such as taking a payment or reading a settlement.

    Result: A bank of posts that explain the product without a claim.

  3. A founder and team voice guide

    Notes on how the founder and support staff write and speak on camera in the buyer's language.

    Result: Posts that sound like the people who run the company.

  4. A reply guide for money complaints

    Wording for answering a public complaint and moving it to support, agreed with your compliance lead.

    Result: One approved route for every public complaint.

  5. A claims check before posting

    A short list of what a post may not say about rates, returns, limits and approvals.

    Result: A check the person posting runs every time.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

The posts that show a money product is run by real, reachable people.

Screen walk-through of onboarding
A short video of the real app from install to the first transaction on test data, with a line on which documents are asked for.
Meet the support team
A post introducing the people who answer calls, with their names and languages, so a nervous merchant sees a person.
How a payout approval works
A LinkedIn carousel for finance heads showing approval steps in the dashboard, with sample data and no figures.
What we never ask you for
A post listing details the company never requests on a call or chat, which protects buyers from people posing as staff.
A complaint route, shown on a test case
A post explaining where to write and who replies, using a made-up case so no customer appears.

Who it is for

This is written for these FinTech startups.

  • Payment gateway and UPI collection startups for small merchants
  • Digital lending and credit-line startups working with an NBFC or bank partner
  • Accounting, invoicing and bill-payment tools for MSMEs
  • Expense, payout and corporate-card startups for finance teams
  • Wealth and investing app startups working under a licensed entity
  • Neobanking and salary-account startups for gig and blue-collar workers
  • Remittance and cross-border payment startups for exporters
  • Regtech and KYC infrastructure startups selling to banks

Not for

It is not the right fit if.

  • Compliance has not approved any wording for posts, so each one would wait for sign-off
  • No one is ready to reply to money complaints in the comments, and silence would damage trust

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we advertise on social media for a lending product?
Platforms have their own rules for financial products and they change, so check the platform's current rules. Regulators also set rules by product. Have your compliance adviser review the post before it runs.
Who should be the face of the company?
Someone who knows the product and will answer questions. The founder suits LinkedIn, and a support or field person suits short video for merchants. Choose by who can speak plainly.
Should we reply to complaints in public?
Yes, briefly and without defending. Acknowledge, ask for details privately and report back in the same thread when it is settled. Silence reads as the very thing the buyer feared.
Can a founder post about the product on a personal account?
Yes, but the same compliance check applies. A founder's post is read as company speech, so it carries no returns, approval or ranking claims. Agree the wording rules once and record who reviews posts made on personal accounts.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for FinTech startups

Everything else we would do for you.

Closest to this: content and social

Also for FinTech startups

Or start from the overview: sales and marketing for FinTech startups.

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