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Online marketplaces · Digital marketing

Plan digital marketing around supply, so no paid click lands on an empty listing.

Digital marketing for a marketplace brings together search, social, messaging and paid campaigns, aimed at two audiences who need to be reached in sequence. GullySales sets the order: seller recruitment first, buyer campaigns where supply is proven, and a single sheet that shows the result.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for online marketplaces

Sales and marketing for online marketplaces, the overview.

Last updated 18 Oct 2026.

For online marketplaces

Where it usually goes wrong, and what we would do.

  • “Digital budget is split across two audiences”

    Money spent on buyers cannot be spent on sellers. A plan that names how much effort goes to each side in each city, and why, prevents the buyer campaign from eating the budget that supply needed.

  • “Channels that suit buyers may not suit sellers”

    Search and Instagram reach buyers well. Sellers in trades are reached by calls, WhatsApp and field visits. A digital plan that ignores this ends up advertising to people who will never list.

  • “Paid traffic needs a page worth landing on”

    A click from an advert should reach a page with live sellers in the locality searched. A homepage with a search box and no results sends the buyer away having paid for the click.

  • “One city's result does not carry to the next”

    A campaign that worked in Pune may fail in Hyderabad because the supply, the language and the competition differ. Each city is a fresh test with its own baseline.

What we do

What we deliver for online marketplaces.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Two-sided channel plan

    A plan listing which channels reach sellers and which reach buyers, with the role of each channel stated.

    Result: Each channel is assigned to one side with a reason.

  2. City launch checklist

    A list of checks before spending in a city: live sellers, answered enquiries, landing pages and tracking in place.

    Result: A city goes live only after the checklist is complete.

  3. Paid campaign setup for buyers

    Search and social campaigns aimed at localities with proven supply, sending buyers to the matching listing page.

    Result: Every paid click lands on a page that has sellers.

  4. Conversion tracking from click to order

    Tracking that links an advert or search visit to an enquiry and a completed order, where the product allows it.

    Result: You can follow a campaign through to orders, not only visits.

  5. Single results sheet

    One sheet comparing cities and channels on recruitment cost, buyer cost and repeat orders.

    Result: Cities and channels can be compared on one page.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

What buyers and sellers search for, and where each should land on the platform.

Service name with the city name
The buyer's core search. It lands on a locality page with real sellers and a booking step, and is advertised only where supply is proven.
Platform name with the word reviews
A buyer or seller checking whether the platform is genuine. The page should show real ratings and how complaints are handled.
List my services online for free
A seller-side search. It lands on a sign-up page stating the fee model plainly, and the response is measured in listed sellers, not clicks.
Service providers near me with ratings
A comparison search. The page shows profiles and ratings from completed jobs, and links to a booking step or a call.
Earn extra income as a freelancer
A broad search that brings people with no trade to offer. Block it, or send it to a page that says plainly who the platform is for.

Who it is for

This is written for these online marketplaces.

  • Local services marketplaces for plumbers, electricians, tutors and beauty professionals
  • B2B marketplaces connecting manufacturers and buyers
  • Product marketplaces for a niche, such as handlooms, organic food or industrial spares
  • Rental marketplaces for equipment, vehicles, furniture or space
  • Freelance and talent marketplaces
  • Agri marketplaces connecting farmers with buyers
  • Used goods and refurbished device marketplaces
  • Hyperlocal delivery marketplaces serving one town
  • Travel and experiences marketplaces connecting local hosts and guests

Not for

It is not the right fit if.

  • You have supply in one locality only, and advertising to the whole city would send buyers to a platform that cannot serve them.
  • Your booking flow loses buyers at the last step, and paid traffic would add visitors who fall at the same place.

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we start with paid advertising?
Not before supply is dependable in the place you are advertising. A buyer who meets no seller leaves, and the spend is lost. Recruit and activate sellers first, then open paid demand.
How do we compare cities fairly?
Record the same baseline in each: sellers listed, sellers active, enquiries and orders. Compare against that baseline rather than against another city, since size and habits differ.
Do you manage our app marketing too?
We can plan campaigns that send people to your app and set up the tracking you need. App store work and product changes sit with your product team, and we say so at the start.
Can we compare two cities fairly when supply differs?
Compare by stage: leads per live seller, bookings per lead and repeat bookings. A city with fewer sellers will look worse on volume, so measure the ratio of demand to supply. Each city then shows whether it needs sellers or buyers next.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for online marketplaces

Everything else we would do for you.

Closest to this: strategy and research

Also for online marketplaces

Or start from the overview: sales and marketing for online marketplaces.

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