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Pet service businesses · CRM

The record is about the dog, not about the person paying the bill.

A CRM for a pet business is a file per pet: breed, coat, temperament, vaccination dates, feed, allergies, the vet's number and who last handled him. GullySales sets those fields, gets the groomer and the kennel staff filling them, and turns the file into the reminder that brings the pet back.

Book a free auditor call +91 80958 58589

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of pet service businesses at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for pet service businesses

Sales and marketing for pet service businesses, the overview.

For pet service businesses

Where it usually goes wrong, and what we would do.

  • “Temperament belongs in the record, in plain words”

    A note saying he snaps when the paws are touched, or she settles if the radio is on, is what lets a different groomer handle the dog well. That knowledge currently sits with whichever staff member happens to be in that day.

  • “Vaccination dates are a booking condition, so store them”

    A boarding centre that checks the card at the gate is already too late if it has expired. Holding the dates in the record lets you tell the parent before she packs the dog into the car.

  • “Coat type sets the grooming cycle, and the cycle sets the reminder”

    A double-coated breed, a poodle cross and a short-haired Indian dog come back on completely different rhythms. A single reminder rule applied to all of them is wrong for most.

What we do

What we deliver for pet service businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A file per pet with breed, coat and temperament

    Breed, coat type, handling notes, allergies, feed brand and quantity, plus the vet's name and number, recorded once and updated at each visit.

    Result: Any staff member can handle the dog the way he is used to.

  2. Vaccination records with their expiry dates

    Each pet's vaccination dates held with the boarding rule attached, so an expiry is flagged when a stay is booked.

    Result: No family arrives at the gate and is turned away.

  3. Grooming history driving the next due date

    Last groom, the service given and the coat condition recorded, with the next due date worked out from that pet's own cycle.

    Result: The reminder list builds itself.

  4. Boarding history with the notes from each stay

    Dates stayed, how the dog settled, what he ate and anything the staff had to manage, kept against the pet.

    Result: A returning dog is not a stranger on the second stay.

  5. Services never used, flagged per pet

    A marker showing which of your services a pet has never had, such as training for a grooming regular.

    Result: The right offer goes to the right pet parent.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these pet service businesses.

  • Dog grooming salons
  • Pet boarding and daycare centres
  • Pet training academies
  • Mobile grooming services
  • Veterinary clinics offering allied services
  • Pet taxi and transport services
  • Multi-service pet care centres
  • Cattery and exotic pet boarding

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. 01 · First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. 04 · After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for pet service businesses

  1. 1

    Assess

    We look at your facility photos, review reply rate, booking system and whether a reminder goes out before the next visit is due.

  2. 2

    Fix the response

    WhatsApp booking confirmations, reminders and a missed-message routine, so no enquiry sits overnight without a reply.

  3. 3

    Build trust

    Real facility photos and short videos, reviews from actual customers, and staff introductions that a nervous parent can see.

  4. 4

    Bring bookings in

    Local search and the Google Business Profile, a festival season campaign for boarding, and referrals from vets and pet stores nearby.

  5. 5

    Retain

    Grooming cycle reminders, a loyalty routine for repeat boarding customers, and a review ask timed to a good stay or a good groom.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies

  • Agrinia

    Situation
    There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
    What we did
    • Direction agreed first
    • Targets that can be measured
    • The buyers researched
    • Lead generation built
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study

  • Chord Road Hospital

    Situation
    Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
    What we did
    • Website rebuilt around patient needs
    • Search visibility
    • Social media on a schedule
    • Review management
    Result
    • Organic traffic increased 60% within six months
    • Online appointment bookings increased 40%
    • Social following grew 45%, and engagement on it rose 70%
    Read the case study

Also worked with

Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · SB Engineering · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

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FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Book the free audit
We run a small salon. Is a paper register really a problem?
It works until you need to know which dogs are overdue. A register cannot be sorted or searched, so the overdue list never gets made, and a double booking on a festival Saturday only shows up when both dogs arrive.
What should the groomer actually record after a visit?
Three things: what was done, how the dog behaved, and the condition of the coat. Written in a line each, they let the next groomer work confidently and let the reminder go out at the right time.
Do we need to advertise?
Not before the Maps profile and the reply routine work. Ads help most for one gap, such as boarding dates still open three weeks before Diwali.
Should our boarding page say we ask for vaccination records?
Yes. A parent reads it as a sign that the other dogs in the run are healthy too. Name the vaccines you check and the kennel cough rule, and the question stops coming up on every call.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for pet service businesses

Everything else we would do for you.

Or start from the overview: sales and marketing for pet service businesses.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.

Book a free audit