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GullySales

Pet service businesses · Pay per click advertising

Advertise the boarding dates or grooming slots you actually have open.

PPC for a pet business works best aimed at a specific gap: empty boarding dates before a quiet weekend, or grooming slots on a slow weekday. It works better than a constant generic campaign. GullySales runs search and local ads timed to the gap and tracks enquiries to bookings.

A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.

Realistic editorial illustration of pet service businesses at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.

For pet service businesses

Where it usually goes wrong, and what we would do.

  • “Search ads for boarding spike hardest before festivals”

    An ad timed to run a month before Diwali reaches parents exactly when they start planning their pet's stay.

  • “Local radius targeting matters more than broad reach”

    A boarding centre only serves people willing to travel a certain distance, so a tight radius avoids wasted spend.

  • “Ads should link straight to a booking message, not a homepage”

    An ad for a grooming slot that opens WhatsApp directly converts faster than one landing on a general page.

What we do

What we deliver for pet service businesses.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Festival season search campaign

    A campaign timed ahead of Diwali aimed at parents already searching for boarding, built around your actual open dates.

    Result: The festival gap fills with enquiries reached while parents are still deciding.

  2. Radius-targeted local ads

    Ads limited to the distance parents will realistically travel for grooming or boarding, instead of a broad city-wide spend.

    Result: Ad spend reaches people who could actually book, not a wider crowd.

  3. Ads that open directly to a booking message

    An ad for a grooming slot or boarding date that opens a WhatsApp conversation directly, instead of landing on a general page.

    Result: An interested parent reaches you in one step, not a hunt for details.

  4. Campaign spend scoped to a specific gap

    A budget set against the actual calendar gap you are trying to fill, agreed with you before anything runs.

    Result: You know exactly what the spend is meant to achieve.

  5. Ad performance report

    Enquiries and bookings from ads reported against the baseline recorded before we started.

    Result: You see whether the spend is bringing in bookings you can point to.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these pet service businesses.

  • Dog grooming salons
  • Pet boarding and daycare centres
  • Pet training academies
  • Mobile grooming services
  • Veterinary clinics offering allied services
  • Pet taxi and transport services
  • Multi-service pet care centres
  • Cattery and exotic pet boarding

Not for

It is not the right fit if.

  • You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
  • You need enquiries by next week and have nobody to answer them.
  • You want posts and reach reported, not enquiries and orders.

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. 01 · First

    Free audit call

    90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · After the call

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.

  4. 04 · After the baseline

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. 06 · At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the work runs for pet service businesses

  1. 1

    Assess

    We look at your facility photos, review reply rate, booking system and whether a reminder goes out before the next visit is due.

  2. 2

    Fix the response

    WhatsApp booking confirmations, reminders and a missed-message routine, so no enquiry sits overnight without a reply.

  3. 3

    Build trust

    Real facility photos and short videos, reviews from actual customers, and staff introductions that a nervous parent can see.

  4. 4

    Bring bookings in

    Local search and the Google Business Profile, a festival season campaign for boarding, and referrals from vets and pet stores nearby.

  5. 5

    Retain

    Grooming cycle reminders, a loyalty routine for repeat boarding customers, and a review ask timed to a good stay or a good groom.

Proof

What happened when owners fixed this.

Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.

All case studies
  • Agrinia

    Situation
    There was no agreed mission, vision or set of values to plan against, and no honest reading of where the business was strong or exposed.
    What we did
    • Direction agreed first
    • Targets that can be measured
    • The buyers researched
    • Lead generation built
    Result
    No numbers were recorded for this engagement. The work is described in full in the case study.
    Read the case study
  • SB Engineering

    Situation
    Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
    What we did
    • The site redesigned for mobile
    • Search work on the buyer's terms
    • Content that shows the work
    • Social channels managed
    Result
    • Website traffic rose 60% within six months, against a target of 50%.
    • High-quality leads rose 45%, with a rise in conversion rates alongside them.
    • Fifteen target keywords moved up the rankings, five of them into the top three positions.
    Read the case study

Also worked with

Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 90-minute call with the person who will do the work
  • A written, scored report on the six places orders leak
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

How the audit scores you: the Order Leak Framework

Book your free audit

Tell us a little about your business so we can prepare.

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We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Is advertising worth it for a small pet business?
For filling a specific gap in the calendar, yes, especially around a season when demand is already there.
How much should we spend?
Scoped in the audit against the actual gap you are trying to fill.
Do we need to advertise?
Not before the Maps profile and the reply routine work. Ads help most for one gap, such as boarding dates still open three weeks before Diwali.
Should our boarding page say we ask for vaccination records?
Yes. A parent reads it as a sign that the other dogs in the run are healthy too. Name the vaccines you check and the kennel cough rule, and the question stops coming up on every call.
How long is the contract?
The term is agreed in writing after the audit, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile are the quickest to show, because the enquiries already exist. Ads can follow soon after follow-up is in place. SEO and content take longer. How long each takes depends on your business, and the audit tells you which applies to you. Nothing here is guaranteed.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 90 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the review meetings.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Get a free audit of how you sell, and a scored report of where the work is.

90 minutes. A written, scored report. No invoice and no obligation.