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CPA and accounting firms · Content marketing

Write in June what you want prospects reading in January.

Content marketing for a CPA firm is the writing that proves you know one industry: its credits, its payroll problems, its year-end decisions. GullySales draws that out of your partners in short conversations, publishes it between May and August, and keeps it inside what professional conduct rules allow you to claim.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of cpa and accounting firms at work in the United States

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for CPA and accounting firms

Sales and marketing for CPA and accounting firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For CPA and accounting firms

Where it usually goes wrong, and what we would do.

  • “The subject is the industry, not the tax code”

    A page on tip credits, delivery app 1099s and payroll across four restaurant locations reaches one reader exactly.

  • “Nothing written during busy season is ever published”

    Firms promise a blog in February and abandon it by March, so the calendar has to live in the summer.

  • “Dates go stale and the licence is yours”

    Thresholds and deadlines change, so every article needs a review date and a line saying it is general, not advice for one business.

What we do

What we deliver for CPA and accounting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A summer writing calendar drawn from partner interviews

    Half-hour conversations with the partner who knows the subject, turned into drafts they correct instead of compose, scheduled from May to August.

    Result: The firm publishes without a partner writing an essay.

  2. A year-end planning guide for your niche

    The decisions an owner in that industry has to make before 31 December, written as a checklist you can send out in November.

    Result: Planning conversations start before the year closes.

  3. A talk or webinar built with the association

    A session for your niche's association, with the slides, the handout and a follow-up offer, since that room is full of the owners you want.

    Result: One afternoon reaches a roomful of buyers with the same problem.

  4. Review dates and general-guidance wording on everything

    Each piece dated, assigned to a partner for annual review, and worded so nobody reads it as advice on their own situation.

    Result: Old articles stop becoming a liability.

  5. A note of what each piece brought in

    Views, enquiries and proposals traced back to each article or talk, reported beside the rest of the figures.

    Result: Next summer's plan is built on what worked.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Questions buyers ask first

The questions a business owner asks before moving to a new CPA, and the piece that answers each.

Can I switch accountants in the middle of the year?
A switching page: what you need from the owner, such as prior returns, access to the books and a letter to the previous accountant, and how the year is picked up.
What do you need from me at tax time, and in what form?
A document checklist by client type: employee, business owner, rental owner. Say how to send papers, so a client does not email a photograph of a form.
Do I need a bookkeeper or a CPA?
A plain page on who does what, when the owner needs each, and what the firm does when the books are not in order. Owners often hire the wrong one first.
What do you do if I get a letter from the tax authority?
A notice page: what to send you straight away, how representation works, and what you will and will not do. Say it is general information, not advice.
Should my business be an LLC or an S corporation?
A general guide for your niche, with a review date and a note to speak to the firm about their own facts. This is the question owners search for, so answer it carefully.
How do I send documents safely?
Describe the secure portal, who has access and how long documents are kept. Clients ask because a stolen tax document is a risk to them.

Who it is for

This is written for these CPA and accounting firms.

  • Sole practitioners and two-partner firms
  • Multi-partner regional firms
  • Tax-only practices
  • Client accounting and advisory service teams
  • Audit and assurance practices doing non-profit and benefit plan work
  • Niche firms serving a single industry
  • Bookkeeping firms adding tax work
  • Firms preparing for succession or a sale
  • New firms in their first two years

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the content marketing work runs

  1. 1

    Confirm the plan

    Topics and formats for the coming month are confirmed against the content strategy.

  2. 2

    Produce and review

    Content is written or filmed, then reviewed by someone who knows your trade before it goes out.

  3. 3

    Publish and distribute

    Finished content is published to the site and pushed through the channels your buyers actually use.

  4. 4

    Track enquiries

    Enquiries are traced back to content where a direct line exists, and reported honestly where it does not.

  5. 5

    Report and adjust

    We report results and adjust the next topics based on what actually worked.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our partners will not write. Is content still possible?
Yes. They talk, we draft, they correct the technical points. Expect twenty minutes of a partner's time per piece, which is the only part nobody else can do.
Should we publish anything during busy season?
Only what was written before January: deadline reminders and client-facing notes. Keep the thinking pieces for the summer.
Should we write for clients or for referral partners such as bankers and attorneys?
Write for the client first, since a referral partner will forward a page that helps their own client. Then add a short one-page summary the banker or attorney can use. Referral work grows from useful pages, not from a separate campaign.
Can the guides be reused in emails to existing clients?
Yes. A year-end guide sent to current clients with a short covering note often brings a question or an add-on service. Keep the same wording on the website so the page and the email agree, and date the version.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CPA and accounting firms

Everything else we would do for you.

Closest to this: content and social

Also for CPA and accounting firms

Or start from the overview: sales and marketing for CPA and accounting firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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