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CPA and accounting firms · Pay per click advertising

Buying clicks in March fills the season you already cannot staff.

Pay per click advertising for a CPA firm earns its place on high value work, such as an IRS resolution or a monthly accounting retainer. GullySales sets the campaigns to the niche, blocks the price shoppers who arrive looking for a cheap return, and measures proposals rather than clicks.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of cpa and accounting firms at work in the United States

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for CPA and accounting firms

Sales and marketing for CPA and accounting firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For CPA and accounting firms

Where it usually goes wrong, and what we would do.

  • “The cheapest clicks bring the work you want to shed”

    Tax preparer near me is a price search. The owner typing it is comparing you with a storefront at a strip mall.

  • “Advertising is regulated as promotion”

    Claims about outcomes, savings and rankings fall under the AICPA rules and your state board's own conditions, and the licence at risk is yours.

  • “Timing decides the price and the value”

    Costs rise through the spring, when your capacity is gone. The same budget in June buys advisory conversations you can actually take.

What we do

What we deliver for CPA and accounting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns limited to the work you want

    Separate campaigns for your niche, for monthly accounting and for notice resolution, each with its own budget and its own page, instead of one campaign for accounting.

    Result: Spend goes to engagements worth a partner's time.

  2. A negative keyword list for price and software searches

    Blocks on free filing, refund calculators, software names, tax preparer jobs and the student searches that arrive every January.

    Result: The budget stops paying for people who were never going to hire a firm.

  3. Landing pages written for one engagement

    Each advert lands on a page about that single piece of work, with what is included, how pricing is set and a short form asking for entity type and revenue.

    Result: The enquiry arrives with enough detail to scope.

  4. Ad copy checked against professional conduct rules

    Claims written so nothing promises a refund, a saving or an outcome, with your state board's advertising conditions on the record before anything runs.

    Result: Nothing goes live that a board complaint could be built on.

  5. Spend read against proposals and accepted work

    Every advert enquiry tagged into the proposal record, so the report shows proposals sent, accepted and their value against the spend.

    Result: You can say what an accepted engagement cost to win.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches worth paying for at an accounting firm, and the ones to keep out.

Service plus city, such as small business accountant near me
Bid on the engagement you want to grow, such as bookkeeping, payroll or tax planning, one campaign each. The firm gets the client for the year, not the one filing.
Return preparation searches, such as tax return preparation near me
Bid only if you want returns work. If the season already overfills the office, leave these out and spend on advisory searches that fill the quieter months.
Tax notice and back-tax help searches
Bid if you handle notices and representation. The searcher has a deadline and a letter, so show how you take a notice from first call to response, without promising an outcome.
Free software, DIY, calculator, exam and job searches
Block. Add software, free file, DIY, calculator, CPA exam, course, salary and vacancy as negatives. Do-it-yourself filers, students and job seekers click on every tax term.
Where the click lands
Send the click to a page for one engagement, with the entity types you serve and a form asking entity type, state, service wanted and deadline. Do not use the home page.
Counting a real enquiry
Count a consultation booked, not a click. Then mark proposal sent and engagement accepted in the intake log, and read each campaign against accepted work and what the client pays.

Who it is for

This is written for these CPA and accounting firms.

  • Sole practitioners and two-partner firms
  • Multi-partner regional firms
  • Tax-only practices
  • Client accounting and advisory service teams
  • Audit and assurance practices doing non-profit and benefit plan work
  • Niche firms serving a single industry
  • Bookkeeping firms adding tax work
  • Firms preparing for succession or a sale
  • New firms in their first two years

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the pay per click advertising work runs

  1. 1

    Understand the total budget

    We agree the full paid advertising budget available across all platforms, rather than planning each one separately.

  2. 2

    Audit current platform performance

    We compare existing campaigns on a shared basis to see where the budget currently performs best and worst.

  3. 3

    Build the cross-platform plan

    Campaigns are structured across platforms with a shared measurement standard from the outset.

  4. 4

    Implement and monitor

    Campaigns run with budget allocated dynamically based on real-time performance.

  5. 5

    Measure and reallocate

    We report performance and shift budget toward what is working, within agreed limits.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we say we are the best firm in town?
No. Superlatives and comparisons are exactly what the misleading promotion rules are aimed at, and your state board may go further. Say what you do and for whom, and let the specifics carry it.
Should we bid on competitors' names?
We advise against it. It is expensive, it annoys peers who also refer work, and some boards take a dim view of it. Ask yours before anybody suggests it again.
Should an accounting firm bid on its own name?
Yes, in a small campaign. A client sent by a lawyer or a banker will search your firm's name, and a directory or rival can appear above you. Keep the copy within your board's advertising rules and the cost low.
Should individuals and businesses see the same page?
No. An individual wants a return prepared. A business owner wants books, payroll and planning, and reads fees and scope differently. Send each search to its own page and form, and keep their results separate in the intake log.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CPA and accounting firms

Everything else we would do for you.

Or start from the overview: sales and marketing for CPA and accounting firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need