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CPA and accounting firms · Search engine optimisation

Rank for the industry you want, not for accountant near me.

Search engine optimisation for a CPA firm means being found by the business you want more of, and by an owner who just opened an IRS notice. GullySales writes the niche pages, fixes a site nobody has touched in years, and reports what search actually sent you.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of cpa and accounting firms at work in the United States

What search engine optimisation means

Search engine optimisation (SEO) is the work of getting your website to appear when a buyer searches Google for what you sell. GullySales builds pages around real search terms, fixes technical issues that block ranking, and tracks which searches actually bring enquiries.

Also for CPA and accounting firms

Sales and marketing for CPA and accounting firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For CPA and accounting firms

Where it usually goes wrong, and what we would do.

  • “A service list ranks for nothing anybody types”

    Tax, audit and consulting is three words no owner searches. Trucking company bookkeeping and per diem rules is a page with a reader.

  • “The urgent search is a notice, not a firm”

    Somebody who opened an IRS letter this morning searches for the letter. Answer that page well and you meet a buyer in motion.

  • “Search demand peaks when you cannot answer”

    Enquiries climb from January to April, so the pages have to be built in the summer and the intake has to hold in the spring.

What we do

What we deliver for CPA and accounting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A page for each niche you want more of

    Written around that industry's returns, credits, payroll questions and deadlines, with the general service list kept behind it rather than in front.

    Result: An owner can tell in ten seconds that you work with their kind of business.

  2. Pages for the problems owners search by name

    IRS notices, multi-state and nexus questions, entity changes, and a bookkeeping clean-up before a loan, written in the words an owner uses, not in code sections.

    Result: You are found by people who already know what is wrong.

  3. A technical clean-up of the existing site

    Speed, mobile layout, broken pages, partner bios and the stale copyright line, with claims checked against what your state board and the AICPA rules allow.

    Result: The site stops undermining the firm in front of a prospect.

  4. Partner and team pages built for trust

    Real credentials, the industries each partner serves and the associations they belong to, written so a banker can send the link without adding an explanation.

    Result: A referral arrives already knowing who they will work with.

  5. A report of search enquiries by niche

    Which pages brought calls and form fills, split by industry and by problem, set against the baseline taken before the work started.

    Result: You can see whether the niche is pulling or only the 1040 traffic.

How the result is measured

  • Ranking positions
  • Organic traffic
  • Enquiries from organic search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full search engine optimisation page

Searches your clients type

What a business owner types before looking for a CPA, and the page that answers it.

CPA for small business tax near me
A niche page. Say which owners you work with, what a year with you looks like (bookkeeping, planning, filing) and how you handle quarterly estimates. Name the industries you know best.
got an IRS notice what to do
A notice page. Explain the common notice types, what to bring, what the firm handles and what the owner should not do. Add a plain disclaimer and a contact route for urgent letters.
tax planning for dentists
An industry page. Describe the tax questions peculiar to the trade and the work you do for those clients. Use an industry you really serve and keep client names off it.
fractional CFO for startups
An advisory page. Say what you cover (cash flow, budgeting, investor reporting), how engagements are scoped and which stage of business suits it. Be clear what you do not do.
R&D tax credit study
A credit page. Say who may qualify, what documents are gathered and how you work with the owner's engineers. Say that qualification depends on the facts and current rules.
QuickBooks clean up and catch up bookkeeping
A clean-up page. Describe how you assess the books, what you fix first, which software you work in and what the owner must supply. It brings clients who may later need monthly accounting.

Who it is for

This is written for these CPA and accounting firms.

  • Sole practitioners and two-partner firms
  • Multi-partner regional firms
  • Tax-only practices
  • Client accounting and advisory service teams
  • Audit and assurance practices doing non-profit and benefit plan work
  • Niche firms serving a single industry
  • Bookkeeping firms adding tax work
  • Firms preparing for succession or a sale
  • New firms in their first two years

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the search engine optimisation work runs

  1. 1

    Audit and baseline

    We record where the site stands today: positions, traffic, technical faults and the enquiries search currently produces. Nothing starts until this number is written down.

  2. 2

    Decide what to rank for

    We map the searches your buyers use, in your words and theirs, and pick the ones worth the effort for your margin and your capacity.

  3. 3

    Fix the foundations

    Technical faults first, because the cheapest gains are usually there. Then the Business Profile and directory consistency.

  4. 4

    Build the pages

    A page for each thing you do, written to answer the question it is searched for, with a clear next step at the end.

  5. 5

    Publish and earn mentions

    Content goes out on the calendar. Links and mentions are earned from real relationships, not bought.

  6. 6

    Measure, report, adjust

    At the interval agreed at the start we report what moved and what did not, and change the plan when the numbers say so.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
How long before search brings us the clients we want?
A niche page can rank inside a few months, because few firms write them. Broad searches such as accountant near your city take much longer and bring the work you are trying to shed.
Our site is ten years old. Rebuild or repair?
Repair first, then rebuild if the structure fights you. Two good niche pages and a working contact form beat a new site that says the same three words as the old one.
Should we write articles about each tax deadline?
Write a few evergreen pages and update them when rules change. Dated posts about each deadline age quickly and compete with big publishers. Put the effort into niche pages, and link a current deadline note to them.
Should each office or partner have their own page?
Each office with a staffed address needs its own page and Google profile. Partners need a bio page if they bring a niche. Avoid pages for people who have no distinct clients or specialism.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CPA and accounting firms

Everything else we would do for you.

Closest to this: search and visibility

Also for CPA and accounting firms

Or start from the overview: sales and marketing for CPA and accounting firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need