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CPA and accounting firms · Website

Build a CPA firm website around the clients you want, not the services you list.

A website for a CPA firm is the first place a referred owner checks before booking a call, so it has to show the firm has handled their kind of business. GullySales plans the pages, the partner profiles and the booking route, and writes the copy for the niches you choose.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of cpa and accounting firms at work in the United States

What website means

A website is the page a customer lands on after searching, clicking an advert or scanning a code, and it decides whether they call or leave. GullySales builds and maintains sites that load quickly, explain the offer plainly and make the enquiry form or phone number easy to find.

Also for CPA and accounting firms

Sales and marketing for CPA and accounting firms, the overview.

Last updated 5 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For CPA and accounting firms

Where it usually goes wrong, and what we would do.

  • “A referred owner looks you up before calling”

    An attorney or banker gives your name. The owner searches it, opens the site and decides in a few seconds whether you understand their trade. A list reading tax, audit and consulting gives them nothing to hold on to.

  • “Niche pages carry the weight”

    A page for construction contractors can name job costing, retainage and subcontractor 1099s. A page for dental practices can name associate pay and equipment purchases. A prospect who sees their own terms assumes you have solved their problem before.

  • “Partner profiles are read closely”

    Owners want to know who they will speak to. A profile that states the partner's niches, credentials as held, and the type of client they work with is more persuasive than a general welcome message. Credentials must be stated accurately and in line with your state board.

  • “The next step has to be obvious”

    An owner who is ready to talk should find one clear route: a short form or a booking link for a discovery call. A site that offers a phone number, three forms and a newsletter signup leaves the visitor unsure what to do.

What we do

What we deliver for CPA and accounting firms.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A site map built on niches

    A page structure with a home page, one page for each niche you want, service pages, partner profiles and a contact route.

    Result: Each niche has a place where its buyer lands.

  2. Niche page copy

    Pages written for each chosen industry, naming its returns, credits, deadlines and common problems, reviewed with the partner who knows the work.

    Result: A prospect can recognise their own business on the page.

  3. Partner and team profiles

    Profiles that state each person's niches, qualifications and approach, with every credential checked against your board's rules.

    Result: Visitors know who they would work with.

  4. A single booking route

    One clear call to action, such as a discovery call request, connected to your calendar and your CRM.

    Result: Every enquiry arrives with the details a partner needs.

  5. Search-ready structure and tracking

    Page titles, headings and basic tracking set up so enquiries can be traced to the page they came from.

    Result: You can see which niche page produces enquiries.

How the result is measured

  • Page load time
  • Bounce rate
  • Enquiries from the website

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full website design and development page

Who it is for

This is written for these CPA and accounting firms.

  • Sole practitioners and two-partner firms
  • Multi-partner regional firms
  • Tax-only practices
  • Client accounting and advisory service teams
  • Audit and assurance practices doing non-profit and benefit plan work
  • Niche firms serving a single industry
  • Bookkeeping firms adding tax work
  • Firms preparing for succession or a sale
  • New firms in their first two years

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the website work runs

  1. 1

    Confirm structure and content

    We agree the site's pages and content needs before design begins, drawing on website strategy where it exists.

  2. 2

    Design the site

    Every page is designed against your brand identity and checked for how it should convert a visitor.

  3. 3

    Build and test

    The site is developed and tested across devices and browsers before anything goes live.

  4. 4

    Load real content

    Actual copy, images and information about your business replace placeholder content before launch.

  5. 5

    Launch and hand over access

    The site goes live with domain, hosting and content management access clearly handed to you.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • Hours that fit your day, agreed up front

    Which hours we overlap with yours is settled before any work starts, so you know when a reply is coming and when it is not.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we list our fees on the website?
Owners want a price early, but a fixed fee depends on scope. Some firms describe how pricing works and offer a quick qualifying call instead of a number. We help you choose what to publish, and the decision stays with the partners.
Can we use client logos or testimonials?
Only with the written consent of the client, and subject to your state board and AICPA rules on testimonials and misleading claims. Check your own board and counsel first. We never invent a client name or quote.
Do we need a new site or can the old one be fixed?
It depends on the platform and how much of the structure suits niche pages. We look at the existing site first. If it can hold the new pages, we work within it, and if it cannot, we say so and explain why.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for CPA and accounting firms

Everything else we would do for you.

Closest to this: search and visibility

Also for CPA and accounting firms

Or start from the overview: sales and marketing for CPA and accounting firms.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need