Criminal defence lawyers · Social media
Post what a family should know before they need you, and nothing that sounds like a pitch.
Social media for a criminal defence practice means sharing general information on procedure and rights on professional platforms, within the conduct rules for advocates. GullySales works on what is posted, who approves it and which platforms suit your audience.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for criminal defence lawyers, the overview.
Last updated 18 Oct 2026.
For criminal defence lawyers
Where it usually goes wrong, and what we would do.
“A post that boasts is a conduct risk”
Posting a bail won or an acquittal turns a client's worst year into content. It can read as a claim and it exposes a confidential matter. Information about how procedure works carries less risk than any story about a case.
“LinkedIn reaches the business buyer, not the family”
A finance head or director facing a complaint is on professional networks. A family at a police station is not scrolling there. Match the platform to the matter type rather than posting everywhere.
“Silence between crises is the normal pattern”
A criminal practice is not something a follower thinks about until it is needed. Posts should be useful to save and share later, such as what to keep after a police notice, rather than chasing reaction.
“Comments and messages arrive from people in distress”
A reader may describe their case in a public comment. The chamber needs a rule for moving that into a private call at once, and for never discussing a matter in public.
What we do
What we deliver for criminal defence lawyers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A short list of subjects that may be posted
Agreed with a partner after checking bar council rules: procedure, general rights, document checklists, never case results.
Result: Anyone posting for the chamber has a written list to follow.
A post template for explainers
A plain layout carrying a procedural point, the court stage it relates to and a line that this is general information.
Result: Each post reads the same way and carries the same disclaimer.
A comment and message rule
A written step for moving a public comment into a private call and for declining to discuss any matter online.
Result: No client detail appears in a public thread.
Profile set-up on the right platforms
Name, description and contact details on professional platforms, with a plain bio and no claims.
Result: A profile states who you are and how to reach the chamber.
A partner approval step
A short routine in which a partner reads each post before it goes out and keeps a record of what was published.
Result: Nothing is posted that a partner has not read.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these criminal defence lawyers.
- Bail and anticipatory bail practices
- White-collar and economic offence defence
- Cheque dishonour and financial complaint practices
- Cyber crime and online fraud defence
- Domestic violence and matrimonial criminal complaints
- Narcotics and special statute defence
- Sessions court and trial advocates
- High court quashing and appeal practices
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Understand your audience and platforms
We identify which platforms your specific buyers actually use and what kind of content they respond to.
- 2
Audit current presence
We review existing pages, past content performance and any gaps in consistency.
- 3
Build the content calendar
A plan is created, balancing genuine value with occasional direct offers.
- 4
Implement and post
Content is created and published consistently on the agreed schedule.
- 5
Measure and optimise
We track enquiries alongside engagement and adjust the content mix based on what actually performs.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post about cases we have won?
Which platform should a criminal lawyer use?
What if someone asks for advice in a comment?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for criminal defence lawyers
Everything else we would do for you.
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Also for criminal defence lawyers
Or start from the overview: sales and marketing for criminal defence lawyers.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.